Published On: Sat, Aug 18th, 2018

How to Create Your Own Push Server Notifications

Web push notifications, first introduced in early 2015 by Chrome, are starting to make a hit with ambitious digital marketers. They work just like Mobile push notifications only in this case they are sent from a server and can be accessed from any device; computers, tablets, mobile phones, e.t.c.  These notifications are messages that are clickable to give the user the information they need.

photo/ Jireh Gibson via pixabay

Why are web push notifications gaining popularity?

Because for one, they are permission-based meaning a user has the option of receiving notifications or not. And that also means you get to target the right audience for your messages since only those with interest will accept your notifications. The other reason why they are popular is that their click rate is estimated to be 4 times more than that of email subscriptions. Also, a subscriber does not have to be on your website to see the notification; they will get the notification as long as they are online and on the web. Lastly, web push notifications mitigate the expense of launching and marketing an app for push messaging not forgetting the time involved.

The majority of server push notifications are Bloggers, Media people and e-Commerce people who use to send promotional material and distribute content to their targeted audience. However, any business with a need to reach their users can use. Here is a comprehensive beginners guide to push notifications.

How to create your own push server notifications

Creating your own push notification is simple. You just need an enticing title, a message, a matching image that backs up your message and a URL. You can then use Chrome, Safari APIs, Firefox or any available third-party vendors. You will be provided with a code that you will add to your domain. From there login to your dashboard and send your web push notification. And there you go with your first web push notification.

The user then can either opt for:

Allow: Which allows your site to send notifications

Block: Which blocks your site from sending any notification to the user

Default: Where the use just ignores the dialogue box by escaping or just cancelling it

Dos and Don’ts

  • Be mindful of the time to send notifications, odd hours are a total NO. Schedule your notifications according to your subscriber’s time zones
  • Avoid loading your users with too many notifications. Tracking them will prove  a challenge on your side as well
  • Avoid sending your users will a lot of generic information that is not useful to them. Monitor their surfing behaviours and understand their interests so that you tailor the message to suit their needs. If possible, segment your users according to their interests.
  • Write an enticing message and accompany it with an image, you know by now how powerful an image is. Make your tone friendly and inviting too.
  • When sending a time-sensitive message, ensure that you keep track of the expiration time so that your users don’t get stale messages

Statistics on Web Push notifications

It’s all about numbers in business and so these few statistics should convince you further on why your business should adopt web push notifications as soon as yesterday.

  • The average CTR for push notifications is 10.85% for users less than 5000 while that of email is 3-4%.
  • Even when the subscriber list grows to over 25,000 the CTR is still at an encouraging 4-6%

The best day to send your notifications is on Wednesday, the CTR on this special day stands at 6.21%. Also send your notifications later in the evening between 5-7pm, this is when the peak for CRT is. This guide will surely help you out with making your own push notification server.

Author: Tech’s Place

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