Published On: Tue, Jun 11th, 2019

How to Create Explainer Videos That Stand Out In Appeal

Explainer videos are the ultimate tools that help in bringing the audiences close to your business’s offering. Videos that explain your business in clear and relatable manner have the capacity to fetch the audience correct in amount as well as in quality. Thus, these videos have become an important part of web properties that the businesses get designed and developed to stay active and sustainable at the online platforms.

photo/ StockSnap via pixabay

What could be the correct process of developing the appealing explainer videos? Explained here are a few essentials to the process.


  • Pay attention to ideation process


Having correct, crisp and appealing idea is the battle half won. Thus, pay close attention to the ideation process. Fiddle with multiple but meaningful ideas and have thorough discussion about concepts that can explain the business in correct light. Discussions should revolve around the story and how to fit the brand in the storyline.


  • Develop understanding of the business through meetings and discussions


Even before ideation, the meetings and discussions should be stressed upon. Lay emphasis on the detailed interviews with the business managers and owners so that you can understand their perception about their business clearly. These discussions also help you develop ideas about the personality which the brand plans to projects.


  • Employ props and colors that indicate brand personality clearly


Basis the ideas approved and the understanding developed through discussions, you can have production design ready for the explainer video. Start with drawings to arrive upon the visually appealing set-ups; the settings must be conducive to the clear explanation of the brand personality and the idea being promoted.


  • Tailor made designs fit for various types of businesses

Sometimes, to fasten the process, the basic templates for explainer videos can be kept ready but you might also need some tailor made videos that can complement the vision of various types of businesses and choose between different options like “hand”, “wheel”, “kinetic”, etc. For more information about different options of  tailor made explainer videosyou should meet the experts working in this field. Do it yourself can work only if you are a person with multitasking expert having multiple talents under the hat.


  • Choose platform where your audience is available in plenty


A good quality work can go waste completely if you have not strategized the social media presence correctly.  Explainer videos can be embedded anywhere. For example, using them as support tool on the product page is quite an innovative idea bound to work for e-commerce businesses. You can also embed the explainer video in a blog, or have posts woven around these videos for updating the social media account regularly.


  • Correct use of multimedia


Multimedia offers enriched recipe for preparing a kickass explainer video. The multimedia offers the ease of using-

  • audio
  • visuals
  • text
  • images and pictures

These can be used for creating a compelling story. Since explainer videos offer great premise for using all these elements, these should definitely be used creatively.

Check this to know how experts work towards making a highly rewarding explainer video. You can also meet them personally to know more about their portfolio and success stories.

Author: Mariia Lvovych

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