Published On: Thu, Sep 27th, 2018

How Successful Companies Use UX Design Principles

Are you trying to make your mobile website? Find out in this guide.

More than ever, people engage with their smartphones for daily social and entertainment needs. On average, a US phone user spends around 5 hours a day on mobile. The majority of this time is used on websites and apps.

And in 2018, we can see the demand for responsive mobile sites increase. We are starting to see more sites become more filled with innovative features such as AI assistants, responsive web pages, and faster website times.  

The difference between good and bad sites lies in the mobile ux design. Today mobile users have high expectations for their apps: If you want a successful app, you’ll have to make the UX not a minor part of the design process, but an important component of any strategy.

photo/ freestocks-photos via pixabay


When it comes to design, the worst enemy is a cluttered interface. Through cluttered interfaces, you give your users too much information: Every additional image or button makes it more difficult to navigate through the screen.

  • Keep your interface elements to a minimum. One design will help the user navigate through the application more efficiently.
  • Keep your content at a minimum (Show your user the information that they need to know)

Break Tasks Into Smaller Sections

If a task requires a lot of actions and steps from the user’s side, you should divide them into multiple subtasks. This technique is important in mobile ux design because you can’t take up too much complexity for their user at one time. For instance, the step-by-step flow in an e-commerce app, where the designer separates the complex tasks into smaller chunks, each of these apps requires user action.

Also, chunking can be used to connect two separate activities (such as purchasing and browsing). When your flow is seen as a series of steps connected to each other, your user can proceed through it.

Minimize User Typing

Sometimes, typing on a mobile screen isn’t a comfortable experience. In addition, it’s error-prone. The most common form of user input is writing out a form. Here are some recommendations that can help make the process easier:

  • Remove unnecessary fields to keep the form short. The app should ask for the basic information from the user.
  • Make input masks. Field masking helps users format inputted field. A mask appears when a user focuses on a field.  And it formats the text once the section is being filled out. This helps the user focus on important data and can easily detect errors.
  • Dynamically verifies field values. It’s frustrating to go back and check for mistakes after submitting data. If possible, check the field values immediately so users can correct them immediately.


Mobile UX design is important for web designers and viewers alike. When done correctly, it can keep your viewers engaged with your site and more likely to look into your products. Thus, take the time to design your mobile site to ensure that your customers will stay hooked to your brand.

Do you have any questions about designing mobile web pages?

Tell us in the comments below.

Author: Adam Edmond

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