Published On: Wed, May 3rd, 2017

How Rehab Marketing Can Help Your Treatment Facility Flourish

The rehab industry, which deals with alcohol, drug, substance use disorder and other addictions, is not only big in the United States but is continuing to grow primarily because the demand for treatment at therapeutic facilities far exceeds the available supply. Ironically, despite this huge demand for professional treatment, not all rehab treatment facilities are booming, with some even losing money because they have high overheads and an insufficient number of patients. 

The difference between the successful rehab treatment facilities and the unsuccessful ones is not what you might think: a discrepancy in professionalism, staffing, facilities, quality of treatment, location, track records, pricing, or other similar performance metrics. Instead, the difference is in rehab marketing. Quite simple, some rehab treatment facilities know how to market, other are clueless.

If your rehab center is not doing as well as you would like, then you probably just need more leads, and the best way to get more leads is to quit dabbling in marketing in-house and choose a professional rehab marketing agency. In essence, the way to turn things around for your rehab center is to get the answer to two questions. First, how do we choose a good rehab marketing agency? Second, what will it do to bring in more leads?

How to Choose a Good Rehab Marketing Agency

Assuming that you’ve done your research and narrowed things down to a short list of promising rehab marketing agencies, how do you select the right one? You do it by asking good questions and then selecting the agency that provides the most satisfactory answers.

Here are 4 sample questions you could ask to decide on the best agency.

  • 1. Has your agency ever worked with rehab treatment facilities?
  • 2. What feedback have you received from your previous clients?
  • 3. What type of marketing strategy do you use?
  • 4. How much time will you be able to devote to generating leads for our rehab treatment facility?

Ultimately, your goal is to find a fully equipped agency that will help you increase leads and improve conversions.

Improve Lead Generation

In order to evaluate the quality of the service an agency will provide for you, it pays to know a little about the most effective lead generation methods currently available. By knowing what works, you won’t be wasting your money on hiring an agency that uses relatively ineffective lead generating methods.

With that in mind, here are 5 well-established lead generating methods:

  • 1. Creating a steady flow of blog content. Regular content inspires and informs your readership.
  • 2. Search engine optimization (SEO) of content. This will attract the attention of people doing a Google search.
  • 3. Buying paid media. Facebook and Google PPC can create instant traffic.
  • 4. Using conversion rate optimization strategies. Once people land on your website, you have to convert them into email subscribers or clients. The way to do this is to use landing pages, quizzes, and pop-ups. Once people have joined your email list, you can leverage the power of email marketing to build relationships.
  • 5. Deploy social media marketing.

A $35 Billion Annual Market

On a national scale, the rehab market is huge. By using a good rehab agency to do your marketing, you should be able to turn your business around in no time. How big is the demand for your services?  According to a Forbes article by Dan Munro, Inside The $35 Billion Addiction Treatment Industry:The National Council on Alcoholism and Drug Dependency estimates that over 23 million Americans (age 12 and older) are addicted to alcohol and other drugs. According to the Substance Abuse and Mental Health Services Administration (SAMHSA), just under 11% (2.5 million) received care at an addiction treatment facility in 2012. SAMHSA also estimates that the market for addiction treatment is about $35 billion per year.”

Author: Jimmy Simond

photo/ Gerd Altmann

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