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Published On: Fri, May 6th, 2016

Hobby Lobby, Walmart, Aldi top Faith Equality Index list of alternatives to Target

Faith Driven Consumer (FDC) representing has tapped into the strong evangelical and Christian faith based movement with their FaithEqualityIndex.com (FEI), which scores more than 500 major brands for compatibility with the FDC community, and also for its Faith-Friendly Film Review entertainment rating system.

As Target receives a backlash from groups like FDC and thousands add their name to the petition boycotting the retail giant over their transgender bathroom policy, the FDC calls for the use of alternatives to Target.

photo John Hain

photo John Hain

“There’s a critical business lesson to be learned with Target’s recent decision:  When including one group, don’t expressly exclude another. In its statement explaining why it is allowing men in women’s bathrooms and changing rooms, Target pointed out that inclusivity is at its core, and that everyone deserves to be protected equally,” said Chris Stone, founder of Faith Driven Consumer.

“However, hundreds of thousands of consumers around the country are expressing frustration because they specifically feel excluded by Target’s actions and, more importantly, unprotected and unsafe in Target stores. They have reacted by signing up to boycott the retailer. Our question to consumers is:  So, you’ve decided to #BoycottTarget, now what?…”

“We believe a BUYcott offers consumers what they actually need and want. If you are unsatisfied with Target, the most effective way forward is a BUYcott—actively doing business with another brand that is a better fit for you. And in this case, that better fit is archrival Walmart….We are calling on our community today to #BUYcottWalmart, and choose one of the 10 alternative brands that score higher than Target on Faith Driven Consumer’s Faith Equality Index.”

#BUYcottWalmart—10 Alternatives to Target:

  1. Hobby Lobby:  57/100
  2. Walmart:  51/100
  3. Aldi:  47/100
  4. Academy Sports:  46/100
  5. Cabela’s:  46/100
  6. Toys”R”Us:  45/100
  7. Bed, Bath, & Beyond:  44/100
  8. Dick’s Sporting Goods:  42/100
  9. Publix:  40/100
  10. Trader Joe’s:  40/100

To see how more than 500 brands score on compatibility with Faith Driven Consumers—as well as other communities in the diversity space—visit FaithEqualityIndex.com.

photo TaxRebate.org.uk

photo TaxRebate.org.uk

About the Author

- Sierra is a copy writer for The Dispatch, focusing primarily on pop culture and stories linked to the latest Christian headlines, both in the U.S. and overseas.

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