Published On: Wed, Mar 19th, 2014

Happy St Patrick’s Day, Urban Outfitters rolls out ‘Drunk Jesus’ shirt

Funny and racy t-shirts are commonplace, and many can be insensitive or hurtful. Combine this fad with the unruly party backdrop of St. Patrick’s Day drinking and Urban Outfitters  have a new item: the Drunk Jesus t-shirt.

Drunk Jesus tshirt Urban OutfittersForbes magazine highlighted the shirt linked to the Irish inspired holiday in a Mar. 17 article.

Author Abram Brown notes: “For St. Patrick’s Day, Urban is selling a green T-shirt with an image of a young guy with a full mug of beer. He’s bearded with shaggy hair and what look like rays of sunlight radiate around him. It is unquestionably Jesus Christ holding up that brew with a cheery smile. And if there’s any doubt about His identity, Urban included this catchy slogan next to the T-shirt’s picture on its website: ‘Throw some back with the holy man himself in this epic tee!’”

He notes that some Christians feel the shirt is insulting and “goes too far” as he quotes a man from Chicago:

“In am HIGHLY  insulted at what this company will do to sell a product! I am not a prude, and like a beer myself, but this is unacceptable.”

No response was provided from Urban Outfitters, which is owned by billionaire Richard Hayne.

Forbes also recounts their long history of offensive shirts: “Urban has also managed to offend Jews (thanks to a T-shirt with what looked like a Nazi emblem); Blacks (with Ghettopoloy, a boardgame replacing Boardwalk with Cheap Trick Avenue); and Native Americans (by infringing on patents for the word “Navajo”). Just earlier this year, it irked millions more with its slim, gray v-necked women’s shirt with “Eat Less” emblazoned on it.”



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  1. Happy St Patrick’s Day! - The Global Dispatch says:

    […] The Drunk Jesus shirt from Urban Outfitters  full article here […]

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