Published On: Fri, Sep 15th, 2017

Google’s Search Update Gives You More Info on TV, Movie, Stocks

Google has updated its mobile search to give users even more information on TV shows, movies, stocks, books and more. The search giant expanded on its tab feature to give searchers information they may not even know they want.

photo/ googleplex via wikiwand

The extended tab feature is now available for mobile search results in the United States.

The new tabs give users more information about their search query. If you search for a movie, for example, you can tap on the showtimes tab to see when the movie is playing at nearby theaters, or you can tap the trailers tab to view all of the available trailers for the film.

The tabs are organized by information type, such as reviews, cast and more. The tabs will be dependent on the type of information available and will vary from one subject to another.

Book titles may give you tabs for places to buy, reviews and other similar titles. There may also be a preview tab that lets you peek at a few pages through Google Books.

Stock information is also spliced into different tabs, like news, stock comparisons and other financial-related information.

The updated tabs feature is not exactly revolutionary. Google had already offered something similar. The update is merely an expansion of the feature, which now puts even more information at the searcher’s fingertips without them having to leave the search engine.

It’s still unclear how the mobile tab update, and Google’s search card feature in general, will affect websites. With more users able to find the information they need without having to leave Google, websites and the SEO field may face a challenging future and a decline in traffic.

“SEO is not a stand-alone strategy anymore. It’s changed dramatically in recent years, and what once worked before is not effective in today’s digital landscape,” says AdInfusion, an SEO and inbound marketing agency. “Google changes its algorithm frequently, and every change can mean significant drops in your search rank.”

The update is part of a string of changes Google has been making to its mobile search. Now that the majority of searches are taking place on mobile devices, the search giant is scrambling to innovate and figure out what users want.

Earlier in the year, Google launched its personalized feed feature that provides a stream of relevant and personalized updates right on the mobile homepage.

For now, Google say its tab feature is mobile-only, but it may expand to desktops in the future.

Author: Jacob Maslow

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