Published On: Mon, Apr 6th, 2015

‘Gold Rush’ pushes Discovery Channel’s record first quarter in 2015

Discovery Channel had its best quarter in the history of the network during Prime Time in 1Q15 in both Total Viewers P2+ delivery and Persons 25-54 rating.

Discovery also showed increases in a wide range of demos vs. 1Q14, while GOLD RUSH topped all unscripted shows in key demos on cable for the quarter and was #2 unscripted series in all of television among Men 25-54 for the quarter behind onlyThe Voice.

Gold Rush season 5 Discovery Channel banner1Q15 Prime Time finished with Discovery Channel delivering 1.652 Total Viewers P2+ (up 9% vs. 1Q14) with 0.843 Persons 25-54 rating (up +4% vs. 1Q14). Discovery Channel also finished as 1Q15’s #5 cable network in Prime Time among Persons 25-54.

Discovery’s Prime Time ratings growth was balanced between both Men and Women, up 4% each among Men 25-54 and Women 25-54, vs. 1Q14. In addition, the network made major strides in a wide range of demos including millennials, core viewers, kids, and families as the network climbed the demo rankers among Women 25-54 (#12 for the quarter, up 5 ranking positions), Persons 18-34 (#10, up 5 positions) and Persons 6-11 (#12, up 8 positions) vs. 1Q14.

GOLD RUSH completed first quarter as the #1 unscripted show on cable with Persons 25-54 and 18-49 and Men 25-54/18-49/18-34 while it grabbed #7 on cable for the quarter among Women 25-54.GOLD RUSH was also the #2 unscripted series in all of television for Men 25-54/18-49/18-34 behind only The Voice.

Also in 1Q15, ALASKAN BUSH PEOPLE was a top 3 unscripted show on cable in 1Q15 with HH (#2), Persons 25-54 (#3), Men 25-54 (#2), Men 18-49 (#2), Men 18-34 (#3) and Total Viewers P2+ (#2) delivery. It also ranked among the Top 10 among Women 25-54 for the quarter (#9).

Among the top 10 unscripted shows in 1Q15, Discovery claimed 3 among Persons 25-54 (GOLD RUSH, ALASKAN BUSH PEOPLE and STREET OUTLAWS), 5 among Men 25-54 (GOLD RUSH, ALASKAN BUSH PEOPLE, STREET OUTLAWS, BERING SEA GOLD and MOONSHINERS) and two among Women 25-54 (GOLD RUSH and ALASKAN BUSH PEOPLE).

Source:Nielsen NPOWER

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