Published On: Mon, Apr 2nd, 2018

Giphy Stickers Back on Instagram After Racist GIFs Removed

Giphy users will find that their favorite stickers are now back on Instagram. The social media network banned Giphy stickers from the platform following widespread usage of offensive GIFs. Giphy allows users to provide their own GIFs which led to offensive GIFs being added to the platform.

Racist stickers led to community uproar. Instagram users are known to be very vocal about racist comments on the platform. Most Instagram users are sensitive to criticism with offensive imagery from Giphy leading to the stickers being completely removed from Instagram and Snapchat within hours of the first posting.

Snapchat has remained steadfast with their decision not to allow Giphy back on the platform yet.


The sticker company claims that they have taken all of the appropriate measures to ensure that the incident doesn’t occur again. Giphy claims to have “made specific changes to our process.” The changes made will help stop offensive images from entering Giphy and being posted to other social media platforms.

User uploads remain a problem for many companies that choose to outsource their media creation. Industry insiders claim that the experience from outsourcing media is only as good as the platform’s content filtering.

Instagram has taken strict measures to ensure that Giphy’s media library is free from offensive material. The social media network has reviewed Giphy’s library four times before reactivating the company’s media. Instagram will also be reviewing any new GIFs that are added to Giphy to ensure that no more offensive media makes its way onto the Instagram platform.

Snapchat has remained silent on the topic and has “nothing to share right now.” The company added Giphy integration in February, copying Instagram’s reveal of Giphy in January. The company has been less forgiving of the issue claiming that they’ve removed Giphy until they can be sure that it will never happy again.

TechCrunch was the first company to alert Instagram of the issue. Instagram wasn’t aware of the racist image until TechCrunch alerted them of the issue. The social media platform responded within just one hour, removing Giphy from the platform immediately.

Giphy was much slower to respond to the report. The platform took over 12 hours to respond. The company claimed “after investigation of the incident, this sticker was available due to a big in our content moderation filters specifically affecting GIF stickers.”

Giphy has apologized for the racist images making their way on to the platform. The company states that they take full responsibility for the issue and have conducted a full investigation into the matter. The company has made changes that address the processes and moderation issues that allowed the offensive material to be uploaded in the first place.

Snapchat has been routinely reluctant to allow third-party developers to bring content to their platform. The company has been working with marketing service providers and augmented reality lenses to expand on the platform’s capabilities.

Giphy previously built a transparent GIF library that was specifically built for Instagram stories. The transparent GIFs could be added to Instagram stories without pixilation or distorting the story.

Author: Jacob Maslow

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  1. Mark Brown says:

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