Published On: Fri, Sep 7th, 2018

Getting the Best Out of Instagram Marketing 2018

Instagram has been found to be a worthy platform for enhancing a business’s marketing and growth, with over 500 million daily active users on the platform.  Yes, the potentials are tempting, however, the effectiveness of Instagram marketing lies solely not in the huge number of users it avails businesses, but in the effective use of every component of it.

In fact, a successful Instagram campaign can only be achieved by ensuring a synergy of the following vital points:

photo/ StockSnap

Basic Goals and Strategy

The first step is to craft your goals and develop a workable plan on how to achieve them.  Buy IG followers or Instagram marketing requires that you understand the benefits presented in the synergy between your business and Instagram? How it will improve your marketing goals? And how much time you can devote to it? Once you are clear with these, you can easily figure out your goals. A clear goal offers you a strong foundation on which you can create your strategy i.e. whether to display your products, or use behind-the-scene videos option, generated contents, customer stories, and getting to know the team option and more.

Audience Familiarity

Audience familiarity is another pivotal point in your Instagram marketing quest.  It offers an effective management of your Instagram page, and you even get enhanced results when you include a well-descriptive bio of your product.  In addition to a killer bio, you need a proper profile picture, which would represent your brand excellently. Visuals such as logo or mascot are highly recommended for this purpose.  Another must-have on your page, which would aid audience familiarity, is your business website link, though it comes with some restrictions.

Perfect Visual and Content Styles

The visual and content styles of your business post must be top-notch. How about using enticing, easy-to-understand, and straight-to-the-point words in your captions, when putting up product videos and pictures? You can include hashtags too, although, you must ensure that you use the trending and related hashtags to your business, to generate the expected attention.  Find the filter of your choice, and adopt it for all your posts, it has a way of giving your audience a familiar feeling.

Instagram stories, if used to perfection, brings amazing results as well.   Though it lasts for just 24 hours, it is enough time to grab your customers’ attention.  Just put up great behind-the-scene shots, or ‘get to know the team’ contents and many more.

Consistency and Publishing Frequency

Whatever strategy you decide to use for your Instagram marketing, you must be consistent with your approach. The best recommendation is to post at an average of twice a day. Adopt the same time every day, and watch your publicity rise.   Research has shown that Mondays and Thursdays offer the highest engagement, especially around 8:00-9:00 EST. While this may be true for many business, you must ascertain when your potential clients or customers are more online, and tailor your posts to such times.  You can use the ‘Instagram Insights’ function, which shows your audience growth through number of likes, and comments you get on a daily, monthly or as pre-set basis, to measure your progress.

While you try to derive the right synergy of the Instagram marketing approaches discussed above, we will advise you to link your Instagram page with the Facebook equivalence.  Also, endeavour to use user’s generated content, and different faces in your posts; all these boosts engagements.  The highest engagement source, however, is Instagram Ads, a bit of research into that will give you more information.  

Good luck!

Author: Tim Polov

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