Fundry Capital’s Best Tips to Promote Your Small Business

If you thought you had to spend lots of money on promoting your business, think again. Business promotion is a simple activity that can be done with little or no cost as well. All you need to do is invest a little of your time into it. In fact it would be better if you can spend at least one hour per day on promoting your business.

Here are a few inexpensive ways of promoting your small business:

Leverage social media

Facebook, Twitter, and YouTube can be great platforms to help you promote your business if you are ready to leverage social media.  

First thing you need to do is find out where your customers are. This should be the social platform you should be focusing on. 

Instead of posting content whenever you feel like, it is important that you have in place a social media content calendar. Knowing when to post can be very useful if you have in place all your posts with the essential hashtags, images, links, and content. 

Make your posts engaging and compelling so that your audience will automatically share them with their social contacts. Try not to over-promote your business. 

Include more of visual content that can grab the attention of your audience. This way you can say more than what you would normally say in a text post.

photo/ Gerd Altmann

Publish blogs and guest articles

If you have a website for your small business and would like to optimize the same for the search engines, you will have to start publishing blogs and guest articles. Choose topics from the niche that can provide value to your readers. Keep the topics as specific as possible. Every article should include a “blurb” about you or your business before you send it out. If you are planning to write guest posts, make sure they appear in a publication that your target audience will read. Choose authority websites that will help you establish yourself as a leader in your industry.

Make the most out of press releases

If you can put together some content that is newsworthy and yet engaging enough to grab people’s attention, you should be able to promote your business for free. You can publish a press release whenever you launch a new product, sponsor an event, put up a sale, win an award, or expand your business. 

Try buddy marketing

If you can tie up with a few other businesses, you can pool your resources and collectively promote your businesses. For instance, while sending out a brochure, you can include a business card or a leaflet of another business that might be ready to do the same for you. Not only will buddy marketing help reduce your advertising expenditure, it will also enable you to establish a network of businesses, creating win-win situations for everyone.

Apart from the above, you can also hand out freebees, host seminars, give presentations, or create podcasts, to promote your business. You can find more such small business tips from Fundry Capital here. This will help you if you are looking out for strategies to get your business funded in the fastest way.

Author: Nataliya Stefanus