Published On: Fri, Apr 15th, 2016

Four Time Golden Boot Winner Ronaldo Becomes the Face of XTrade

Cristiano Ronaldo is perhaps football’s most recognisable current player, and an endorsement from him is big news for any brand. His latest partnership however, is one that is sure to capture some attention. It’s not a sports wear brand, a fitness supplement, a football video game or a football boot that Ronaldo has just signed up to be the face of, but the leading mobile online CFD trading platform XTrade.

A Globally Recognised Superstar

Cristiano Ronaldo is certainly an appealing prospect for a brand looking to engage a wider audience and perform well in global markets. XTrade have chosen Ronaldo for a number of reasons, however one of the most important must surely be that he is a significant figure all over the world. XTrade supports 38 different languages and has 13 locations around the world employing over a thousand people, and is keen to be seen as an international brand that is well equipped to support CFD traders wherever they may be, and whatever the markets they like to trade in. Ronaldo may play his football for Real Madrid in Spain and his native Portugal, but his history with Manchester United has made him well known in the UK, and his appearances in tournaments like the FIFA World Cup have also established him as a big star of the game outside of Europe.

What Ronaldo Represents for XTrade

Ronaldo’s global appeal is not the only reason he was picked to be the new face of XTrade, however. His excellence in football, which has earned him all kinds of awards, trophies and industry accolades, means that he represents concepts that XTrade are keen to be linked to – motivation, success, and the ability to win despite the competition. Just as Ronaldo competes with the likes of Lionel Messi for recognition as the best in the world, XTrade aims to arm their traders with everything they need to achieve success in the competitive financial trading world. Head of Operations at XTrade, Mike Leigh, had this to say about working with Ronaldo:

“We are very excited to have Cristiano Ronaldo as our partner. We recognise strong similarities between us, as we both strive to be the number one performers in our fields. This partnership signifies an opportunity to support one of the world’s most exciting talents while promoting our market-leading and innovative online CFD trading products globally, increasing our international presence.”

Cristiano Ronaldo Xtrade announcement banner photo

Appealing To New Markets

By having CR7, as he is known by fans, as their brand representative, XTrade can not only leverage his appeal to diverse audiences around the world, but also capture the attention of some people who may otherwise not even be aware that CFD trading is an option for them. Ronaldo is a fairly young celebrity who appeals to sports fans and celebrity watchers, and his presence as an ambassador may well serve to inspire people from completely new demographics to consider taking up trading.

All in all, this looks like a very positive marketing move for XTrade!




I am delighted to announce that I have become the official ambassador of XTrade, one of the world’s leading trading…

Posted by Cristiano Ronaldo on Monday, April 4, 2016

Guest Author: Lolita Di

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