Published On: Wed, Jan 4th, 2017

Fitness Business Turns to Digital Technology

You are struggling on the stepper at your fitness center. Fifteen more minutes to go. You need a distraction to take your mind off your exploding thighs, but the television you are sharing with three other people on a pair of treadmills and an elliptical seems to be about somebody making a tuna casserole. You need some pumping music, action movie footage— something, anything to get you through these final minutes that seem to be standing still!

Silence is not golden for most of us when we are working out, unless you enjoy listening to that voice in your head that incessantly whines, “I can’t take this anymore!” That why the modern fitness center is brimming with sights and sounds, whether it’s your favorite classic rock coming through the earphones or your pick of satellite TV offerings on your personal flat screen.

Welcome to the world of working out, wellness and wonderment, compliments of digital audio-visual technology.  The background music through state-of-the art speakers helps muscle guy reach into his reserves for one, two, three more dead lifts. Meanwhile, that middle-age woman on the treadmill is so diverted by the stand-up comic on her smart screen that she is barely aware that her 45 minutes are almost over.

photo by photoSteve101 via Flickr

“Gym-goers look for more than just a space to exercise—they look for motivation,” Tomas Laurinavicius, a lifestyle and technology specialist, reported in the May 16, 2016 issue of Forbes Magazine. “Technology is a great motivator, whether it’s motivation to change effort levels or motivation to meet a goal.”

Digital signage has also become part of the modern gym scene. You can be apprised of a variety of information without breaking stride on your treadmill or taking a break from your spinning class.  It may be scrolling text, video or images, and it can be interactive.

You, as a member, may be anywhere on the premises in your fitness center, including classes and locker rooms and the messages can reach you. For the management and staff of the fitness center, it is an answer to not being able to be everywhere at once. You don’t have to check the bulletin board or the calendar at your health club to receive information you may need to know.

“Digital signage can help you to promote services, wellness programs, new classes and keep your members informed of changes in class schedules and club hours,” according to CSAV Systems, Colts Neck, NJ, which custom designs audio visual systems for businesses, hospitals, churches and any entity that may benefit from sound, video and teleconferencing technology.

And, since any supplemental income is welcome whatever customers you serve, digital signage is an effective way to sell ad space to other businesses.

Author: Anwar Hossain


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