Easiest Way to Create a Social Media Marketing Strategy
We are living in a digital era where social media is everything. Marketing is not only done through word of mouth or by giving out fliers. It has gone online.
A social media marketing strategy is a set of actions one plans to do on social media in order to achieve a specific result. It helps you know whether you are failing or succeeding.
The secret to having a successful social media strategy is to keep it concise and to the point. Avoid having broad strategies that are confusing and unattainable.
photo Kevin Phillips via Pixabay
Below are a few tips on how to achieve the most successful social media strategy.
- Set social media goals that are in line with your business objectives
The most important thing is to note down your own goals and objectives. The best way to come up with the above is to use the S.M.A.R.T strategy. S.MA.R.T stands for goals and goals that are Sustainable, Measurable, Attainable, Relevant, and Time-bound.
These are a set of guidelines that will ensure you achieve the desired results.
Tracking meaningful metrics like generated leads and conversion rates is also crucial in the success of social media marketing. Pay less attention to tweets and likes as we cannot prove their authenticity and value.
It is better to use different social media channels to track different goals. As we stated earlier, just make sure your social media goals are still in line with your business objectives.
- Learn everything about your audience
The greatest advantage of knowing your audience is that you will be able to come up with relevant content that appeal to them. Through that, they engage you on social media and also share your content online. In turn, there is a high probability of turning online followers into potential customers.
Another thing is to gather real data and avoid making assumptions. If you have a specific niche you want to reach, do not assume they are on a certain platform. Do the research and get to know where to find them.
All the above information can be found on social media analytics.
- Research on competitors
There is a very high possibility that your competitors are already using social media as a marketing strategy. Learn what they are doing and implement.
That can be achieved by conducting a competitive analysis that allows you to understand what is expected and how to go about it.
- Conduct a social media audit
If you are already on social media, conduct an audit on yourself to see what you were doing and if it was working. Then conduct the necessary amendments from there henceforth. You could also take this opportunity to look for imposter accounts.
- Set up your accounts
Determine which social media platform you will be using and define the strategy of using them. Create mission statements and organize the accounts.
- Test, evaluate and adjust your strategy
Start by tracking your strategies. Be keen on the strategies that are working as you had hoped and those that are lagging behind.
In addition, use software to determine the number of social visitors on your website. This is particularly good because you will be able to see what content drives traffic to your website.
Author: Lee Sadawski
