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Published On: Sat, Aug 31st, 2013

Dunkin’ Donuts apologizes for ‘black face’ ad for their ‘charcoal donut’

Dunkin’ Donuts has apologized for the “insensitiviy” in an advertisement in Thailand featuring a woman in “blackface” make-up.

The ad, which was used to promote the donut giant’s “charcoal donut”, was called “bizarre and racist” by a leading human rights group.

Dunkin’ Donuts chief executive in Thailand defended the campaign, but a spokesman for Dunkin’ Brands told the Guardian on Friday it would immediately pull a planned television spot featuring the imagery.

Watch the video for yourself here

“We are working with our Thailand franchisee to immediately pull the ad.. Dunkin’ Donuts recognizes the insensitivity of this spot and on behalf of our Thailand franchisee and our company, we apologize for any offense it caused,” Karen Raskopf, chief communications officer for Dunkin’ Brands, said in a tweet posted on its official U.S. website after complaints erupted on Twitter, in a variety of blogs and in mainstream American media.

Critics say the image is reminiscent of 19th and early 20th century American stereotypes for black people that are now considered offensive symbols of a racist era.

A New York-based Human Rights Watch said it was shocked to see an American brand name running an advertising campaign that would draw “howls of outrage” if released in the United States.

“It’s both bizarre and racist that Dunkin’ Donuts thinks that it must color a woman’s skin black and accentuate her lips with bright pink lipstick to sell a chocolate doughnut,” said Phil Robertson, the deputy Asia director for Human Rights Watch. “Dunkin’ Donuts should immediately withdraw this ad, publicly apologize to those it’s offended and ensure this never happens again.”

More from the Guardian here

Thailand Dunkin Donuts racist ad

 

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About the Author

- Roxanne "Butter" Bracco began with the Dispatch as Pittsburgh Correspondent, but will be providing reports and insights from Washington DC, Maryland and the surrounding region. Contact Roxie aka "Butter" at [email protected] ATTN: Roxie or Butter Bracco

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