Do Customers Know How to Find You?
In running your business, the bottom line is making sure you turn a profit on a regular basis.
That said spreading the word about your brand to customers (current and potential ones) isn’t always the sure thing some business owners believe it to be.
Whether you have been in business for years or you’re in the final phases of launching a new brand, making sure customers can find you is imperative.
For starters, you need to have an advertising/marketing plan in place, one that has been well thought out. Trying to do advertising and/or marketing on the fly is typically a recipe for disaster.
Secondly, you need to know exactly who your target audience is.
While there are a number of ways to go about deciphering that matter, one of the best is consumer surveys.
For this, you want to get as much feedback from consumers as possible.
photo/ Michael Jarmoluk via pixabay.com
This starts with knowing key demographics, items like approximate ages of consumers interested in your brand, their median incomes, whether they tend to buy in person or online, and of course how much they are likely to spend. With this information at your disposal, you are much better suited to advertise and market to them.
Another thing to consider is utilizing Facebook Insights, a powerful tool for those wanting to learn more about your Facebook Page’s audience demographic information.
How Will You Advertise?
There are myriad of advertising and marketing options available to you, some which tend to work better than others.
For instance, would you want to promote your business by using billboard advertising?
If so, do you know which marketing firm to turn to for such needs?
With countless firms out there, don’t settle for the first one you come across. Keep in mind that you have plenty of options to choose from, so do some research, giving you time to compare a handful or two against one another.
Once you have selected the firm you feel is best-suited to help you advertise via billboards, what will your message be?
With billboards, you have to remember that unless consumers get out of their vehicles or mass transit slows down on local roads or highways, those potential customers only have seconds to take in your message. As a result, you want it to click with them, a message that they will be sure to follow up on when they have such an opportunity.
Along with billboard advertising, you can help customers to find you by spreading your brand on the sides of buses and taxis, at mass transit stations, on ride-sharing vehicles (Uber, Lyft etc.), and even on the sides of your company vehicles.
No matter how you go about spreading the word, be sure it is a message that will resonate with the buying public.
Will You Be Successful?
At the end of the day, the advertising and marketing efforts you put forth obviously go a long way in determining whether or not you are around for the long haul.
Do not look at advertising and marketing as two practices you have a choice over on whether or not to do them. Simply put; you have to do both if you want any opportunity for your brand to succeed, the success that will mean many years to come, and not just a quick cup of coffee as a business owner.
Even if you have a substantial amount of advertising and/or marketing experience over the years, working with companies doing both for a living 24/7 is important.
From where to place your ads to how often and much more, relying on the experts to guide you will make things easier for you as a business owner.
Most importantly, make sure those customers know how to find you at all times.
When you do that, you are much more likely to keep those cash registers ringing for years to come.
About the Author: Dave Thomas covers business topics on the web.
