Published On: Fri, Oct 5th, 2018

Discovery Channel Wins the News and Documentary Emmy Award

Discovery Channel scored a win at the 39th Annual News and Documentary Emmy® Awards held Monday, October 1 at a ceremony in New York City. The network was recognized with the top honor for “Shark Week” in the Outstanding Promotional Announcement category.

The Shark Week campaign highlighted that it’s always “a bad week to be a seal.” But in 2017, it was a bad week to be Seal, the pop-music star, who was swallowed whole by a great white shark. Playing off Discovery’s popular 2014 campaign “Snuffy the Seal”, the spot was an instant success – and within days, it had raked in millions of views online and catapulted Shark Week to its highest-rated opening-night telecast ever. Seal’s hit song “Kiss from a Rose” was also featured in the campaign and the iconic spot helped drive Discovery to finish the week as cable’s #1-rated channel.

This was the second win for Discovery at the News and Documentary Emmys for a promotional announcement (winning their first Emmy in this category in 2014).

The following people were recognized for their work:


Lara Richardson, EVP, Marketing

Josh Kovolenko, VP, Marketing

Pablo Pulido, VP, Creative

Megan DeSouza, VP, Marketing

Jason Turner, Senior Creative Director

Daniel Oleksiuk, Senior Director, Production

Curtis Smith, Senior Manager, Strategy

Chau Hoang, Production Manager

Peter McKeon, Director / Creative Director

Teresa Antista, Executive Producer

Jon Messner, Producer

Kevin Sarnoff, Director of Photography

Ryan Walch, Editor

Quico Encinias, Director of Animation

Stanley Ng, Lead Compositor

Mike Gut, Zach Lyall, Post Producers

Important Looking Pirates, VFX

The 39th annual News and Documentary Emmy® Awards are a presentation of the Television Academy. The awards were presented on Monday, October 1, at a ceremony at Jazz at Lincoln Center’s Frederick P. Rose Hall in New York City.

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