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Published On: Thu, Jun 22nd, 2017

Design your own web portal: Smart tips to follow in 2017

Initially, the term ‘portal’ meant popular internet search and navigation websites which offered a starting point for consumers to discover and get access to vast information on the World Wide Web. These days, several businesses are taking resort to web portals as the ultimate goal of categorising information and making access much easier. Users can get lot of help as preventing them from strayed and will also stop information to be lost.

Receiving access to web portals by creating online identification and collecting profile is getting easier for all web users. One of the most effective access points for the user is a web portal as they allow navigating information from a single page to another unless the users get the thing that they need. These days, you will find increasing numbers of companies who are watching out for new opportunities of designing or developing their own web portal. Here are few tips to consider.

photo/ Gerd Altmann via pixabay

 

  • Know the area of interest

 

The foremost step which stands to be very important is to decide the niche market which will offer you enough potential. Whenever you successfully locate such a niche, you can thereby use the existing niche, expertise, resources and knowledge. For example, there are some who are interested in B2C businesses, B2B businesses, ecommerce and retail. If you take the decision of developing your own web portal, you have to do some homework on the business niche and how you can leverage the scope of the market.

 

  • Identify and cater to the needs of your clients

 

Soon after you know the area of interest, you have to recognize your customers and their needs so that you can come up with unique and interesting ways of luring them towards your company and making them buy your products and services. If you’re able to offer them profitable services, they will keep coming back to you. Amidst all this, you need to remember that content is the king.

 

  • Don’t forget that you’re designing a web portal for earning profit

 

You shouldn’t waver from the reality that you’re running a web portal for earning maximum profit so that you can develop and identify few profitable revenue models. It has already been proved before that both the transaction and banner advertising model might not be predictable and efficient. Keep experimenting to make the best profit.

 

  • Project management should be up-to-the-mark

 

Throughout the entire world, there have been numerous start-ups which have failed due to poor management but in case you’ve decided to start with low budget, you may get in touch with a freelancing consultant who can guide you on the best competitive rates. Don’t forget to seek help of a freelancing consultant to achieve desirable results.

 

  • Web hosting and domain name have to be determined

 

For purposes like branding, domain name is one of the fundamental elements. Choose an apt domain name which lets visitors find your business immediately as they search. Make sure the name is relevant and catchy.

So, if you’re all set to develop your own web portal, go through the steps given above to successfully operate one and use it to your benefit.

Author: Pankaj Deb

On the DISPATCH: Headlines  Local  Opinion

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