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Published On: Mon, Feb 4th, 2013

Budweiser’s Clydesdale wins Super Bowl ‘ad meter’ with the Tide Joe Montana stain landing second

Anheuser-Busch climbed back into the saddle with the Super Bowl’s top commercial — a heart-tugging tale of the bond between a trainer and the Budweiser Clydesdale he raised.

This was the Super Bowl when ads with heart got all the love in USA TODAY’S Ad Meter, which, for its 25th anniversary, vastly expanded in scope by going online to 7,619 pre-registered panelists.

Procter & Gamble’s Tide laundry detergent pulled off a close No. 2, ahead of many Super Bowl regulars, with gentle humor. (see below)

The baby Clydesdale was a foal born just 7 days prior to the shoot.

 

 

budweiser_clydesdale baby Super Bowl ad 2013

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About the Author

- Stephen is a contributor and writer on The Dispatch. Stephen is the founder and editor for the Steven Spielberg Fan Club website and contributes to pop culture stories on The Dispatch, especially upcoming movie news. Beginning in 2016, Stephen took the role of Managing Editor for the Tampa Dispatch.

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  1. Budweiser already wins big with cute ‘Puppy Love’ Super Bowl ad - The Global Dispatch says:

    […] Last year the Budweiser Clydesdale scored big – read more HERE […]

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