Published On: Tue, Feb 7th, 2017

Audi uses gender pay gap lies to pander to leftists in Super Bowl LI commercial

While companies will use their advertising platforms, Audi’s Super Bowl LI ad tapped into the female empowerment and gender equality movement to perpetuate unequal pay lies. In fact, when challenged, Audi debunks their own premise stating “When we account for all the various factors that go into pay, women at Audi are on par with their male counterparts.”

In the ad, dubbed “Daughter,” a father watches his daughter compete in a cart race with other children.

“What do I tell my daughter?” he asks. “Do I tell her that her grandpa’s worth more than her grandma? That her dad is worth more than her mom? Do I tell her that despite her education, her drive, her skills, her intelligence, she will automatically be valued as less than every man she ever meets? Or maybe, I’ll be able to tell her something different.”

The ad ends with a message on screen: “Audi of America is committed to equal pay for equal work.”

In a tweet promoting the ad, Audi said, “Women are still paid 21% less than men. As a brand that believes in progress, we are committed to equal pay for equal work. #DriveProgress.”

Audi Super Bowl LI photo/ screenshot YouTube

Read gender pay gap reports and you will see: “Women with bachelor’s degrees or higher earned 76% of their male peers in that group in 2014, according to the Labor Department. Women with less than a high-school diploma working full time earned 79% of male peers.”

When you factor in maternity leave, hours worked etc…most reports find equal or greater pay for women.

Harvard economics professor Claudia Goldin, who served as the president of the American Economics Association, explained last year that the vast majority of scholarly studies show that women and men typically earn the same right out of high school, college or graduate school.

According to CNN, women even make more than men in some industries, including: social work, fashion merchandising, research, social media work, communications and many parts of the health care industry.

One critic pointed out to Audi on Twitter:

Audi responded, proving that the gender discriminatory pay gap really doesn’t exist, saying, “When we account for all the various factors that go into pay, women at Audi are on par with their male counterparts.” (Emphasis added, The Dispatch).

As one Twitter user put it, “Hi @Audi, Thank you for debunking the pseudo economic feminist gender pay gap so eloquently.”

Twitchy points out that ofAudi’s 14 American executives, only two are women while the other 12 are men. Further, only one of the executives is not white. The U.S. Audi headquarters is in Herndon, Virginia.

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About the Author

- Sierra is a copy writer for The Dispatch, focusing primarily on pop culture and stories linked to the latest Christian headlines, both in the U.S. and overseas.

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