Published On: Tue, Feb 12th, 2019

Appearing Rich on Tinder Gets 60 Percent More Matches

A male profile showcasing a “richer” lifestyle received 64% more matches on Tinder than the same man with a poorer image. The two identical profiles were posted on Tinder for Niall, 22, from Leeds. Rich Niall received 292 matches compared to 179 for his ordinary profile.


Solution Loans, an online finance broker, set up the two Tinder profiles for “Niall”, an ordinary looking 22 year old university graduate starting out on a career with a leading UK employer. In one of the profiles Niall’s pictures portray the life of a normal 22 year old but in the other the images have been edited to show Niall beside expensive sports cars, wearing exclusive brand watches, outfitted in luxury clothing and staying at top hotels in desirable destinations such as Paris. All other parts of the profiles were identical to make the test fair.

In addition to getting more matches, Niall also received four super likes when flaunting his wealth, compared to zero for normal Niall. A super like draws the attention of the liked person with a blue border and star. Also, twenty of the women who matched with “Rich Niall” sent him a direct message, compared to just 14 that messaged his normal profile.

The identical profiles were set up over a one day period. The team running the experiment then swiped right on 1,000 women using the platform. Matches were recorded when those women also swiped right for Niall. Messages and super likes from the ladies were also tracked.  

Unfortunately all of the women that swiped right for Niall, rich or otherwise, were disappointed. Both Niall’s profile’s are fake, using images of a professional model.  Happily for ladies though, with a few days to go to Valentine’s Day there’s still time to find a date.

Amanda Gillam, from Solution Loans, said: “Unfortunately we live in a materialistic world where money and wealth can impact on how attractive we find the opposite sex. The rise of swipe dating apps like Tinder has made some of us even more judgemental, quickly evaluating people in an instant.  

“This isn’t just limited to appearances in the online world. We’ve seen a worrying trend of people getting into financial difficulties, trying to project a lifestyle that unfortunately they can’t afford. Whilst people always want to look their best on dating profiles we advise being very careful about how this is financed”.

For the full details of the study visit: https://www.solution-loans.co.uk/blog/how-much-more-attractive-can-money-make-you/

Author: John Liverstone

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