Published On: Mon, Jan 14th, 2013

Anheuser-Busch will debut new Black Crown line with Super Bowl Ad PHOTOS

The first ad you see Super Bowl Sunday will be for Anheuser-Busch’s brand new, more-alcoholic-than-average, beer: Black Crown.

Creative agency Anomaly made two 30-second spots, called “Coronation” and “Celebration,” for the game. They were both directed by Samuel Bayer, who also did Eminem’s Chrysler spot last year.

“We have surprises in store for our commercials, but I don’t want to say if it’s celebrities or not … It could be, you could speculate that there may be a celebrity,” A-B VP of marketing Paul Chibe told Business Insider.

The launch comes a year after Anheuser-Busch InBev introduced Bud Light Platinum, another specialty beer, during the 2012 Super Bowl. Like Budweiser Black Crown, Bud Light Platinum has an alcohol content of 6 percent – Budweiser’s is 5 percent.

Here’s the first shot from “Celebration”:

Anheuser-Busch Black Crown Celebration Super bowl ad

Anheuser-Busch Black Crown Celebration Super bowl ad









Here’s what Black Crown will look like:

Anheuser-Busch Black Crown photo

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- Writer and Co-Founder of The Global Dispatch, Brandon has been covering news, offering commentary for years, beginning professionally in 2003 on Crazed Fanboy before expanding into other blogs and sites. Appearing on several radio shows, Brandon has hosted Dispatch Radio, written his first novel (The Rise of the Templar) and completed the three years Global University program in Ministerial Studies to be a pastor. To Contact Brandon email [email protected] ATTN: BRANDON

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