Published On: Tue, May 21st, 2019

6 Ways To Improve Your Blogger Relations Strategy

As brands discover the benefits of successful blogger outreach, the need to preserve relationships is becoming important. Blogger Outreach and Content Marketing are growing at an alarming rate. Why shouldn’t it? A successful blogger outreach strategy guarantees-

  • Increased Traffic
  • Helps improve metric scores and SEO
  • Builds credibility
  • Improves Google’s SERPs
  • Contributes to revenues.
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photo/ Michael Jarmoluk via pixabay.com

However, in order to make the most out of this, the first step is to establish relationships with publishers. If not done in the right fashion, nothing will ever start or the intended results will not show. Hence, it is important that brands and digital marketing agencies take the right kind of approach when connecting with bloggers.

In this article, I will help you with 6 top ways in which you can establish and maintain great blogger relations.

6 Ways To Improve Your Blogger Relations Strategy: The List

Make the right outreach to the Blogger-

Bloggers are inundated with hundreds of emails, DMs, and comments every day. However, they only respond to the ones that are-

  • Personalised
  • Meaningful
  • Semi-Professional
  • Respectful
  • Clear and Direct

If you want to get someone to do you a favour, you need to show respect and humility upfront. Please avoid using an email template as well. Go through the blogger’s platforms, study the content, and tell him how your article can help add value to his platform.

Use Social Media for outreach and engagement-

More than their websites, it is social media where bloggers spend most of their time. This is also a good place to connect and engage with them. A good start is engaging with their posts- liking, commenting, tagging and sharing.

If your comments and engagement is meaningful and adds value, the blogger will respond. This is where you increase your recall value in their minds. Do not make the mistake of sending a DM right at the outset. Spend time engaging with the profile. Once you get a response, then shift the conversation elsewhere.

Do not try and manipulate a Blogger-

The blogger knows what you are looking for. Let us not try to pretend otherwise. In other words, you should be upfront about your needs and requirements and see if the blogger can fulfil them. If he cannot, he will say it out to you directly.

If you have settled for a deal, do not try to renege on it later on. This will cost you a lot of credibility in the industry. Always remember, that everyone knows everyone. Once your name is tarnished, no one will want to do business with you.

Let your Digital Agency take the lead-

Agencies, which offer blogger outreach services, have tons of experiences working with publishers. They have already worked hard to establish relationships with publishers across the industry. Since they are the experts, it would be a good idea for you to let them lead the negotiations.

Working through an expert agency is great as it saves you time, effort and investments. Many times, publishers will quote a brand a different figure, while they would quote an agency a significantly reduced figure.

Do something extra for the Publisher-

Everyone does common exchanges based on transactions. Money and link exchanges being the top two mediums. However, if you really like someone, throw in a free product, or a service for the publisher to avail.

This will make the deal sweeter for him or her. It will also help you strike an informal and personal chord with the blogger. If there are problems later on in the relationship, they might overlook it for your benefit.

Exercise Restraint and Patience-

If you keep pushing the publisher at all times, you will never be able to establish a good relationship. You need to give the blogger a lot of time. This involves time in delivering your requirement. Remember, you are not the only advertiser he is working with.

I have so many deals going south simply because of an impatient advertiser. No one wants to work with someone who is pushy or authoritative. You need to be patient when dealing with bloggers.


If done right, blogger outreach can add tremendous value to your brand. From increased traffic, to great metrics, this digital marketing strategy is a sure hit. However, it all depends on people to people connect. By taking the right steps in this direction, you can eliminate adverse variables and build relationships for life.

Author: Mashum Mollah


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