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Published On: Fri, Feb 16th, 2018

5 ways to make your blog as effective as possible

Of all the ways to harness to power of the Internet to engage with other users, blogging is one that any business or individual ignores at their peril. For the former, a blog should be a crucial aspect of their marketing platform, ensuring customers feel valued. Rather than being seen as the users who are shifting units via purchases it’s crucial for any e-commerce enterprise to view its customer base as a set of individuals whose custom is valued. Blogs will create a proactive setting where customers can be invited to provide regular feedback in return for being kept up-to-date with product news.

Pretty much the same scenario exists for personal bloggers. Even if your blog is something you post in the hope that people out there are interested in sharing your views of your hobby, no one is going to return to look at your messages if you don’t use your site to actually engage. And if you aren’t receiving many hits, what’s the point in having any sort of web presence?

So, given the importance of blogging in this Internet era, what are the five golden rules you should observe to make this form of web communication as successful as possible, either in business or personal interest terms?

photo/ Pixels

No rambling

One of the most important considerations is what you are actually saying in your blog. You must remember that whatever you might consider to be a burning issue will not necessarily be a universally accepted viewpoint. Also, a fine balance has to be achieved between allowing your passion for your subject to seep into the text and maintaining an air of objectivity. Contentious issues should be avoided, unless the blog you are uploading specifically requires you to foist your opinions on others. This might be the case if you’re blogging on political or social topics, or your audience is expecting you to unleash your latest scathing review in your movie blog.

The key issue is quality not quantity. Keep your posts precise and on point and never go off on tangents. Remember, while your blog might command a loyal following it will only survive if you continue boosting your traffic. As many strangers will be dropping by to read your posts as current subscribers, so for many of them what they are reading for the first time is something that needs to get them inspired to return. Casual Internet browsers are the most fickle customers that exist in any sphere, notorious for having an extremely low attention span. If they alight on a blog page that is drably designed or contains huge screeds of text, they’ll quickly click onto something else.

Numbers in title

A great way to hook your readers is by giving your blog posts an engaging title. At the moment one of the Internet trends that shows no signs of abating is putting numbers in the title. In much the same way that a numbered list (or bulleted points) are a fantastic way of breaking up text blocks to make them infinitely more legible, alluding to a list in a title is an excellent way of drawing readers to your content. Television is awash with countdowns – 50 top Romcoms of all time, top 10 Horror movies – so it’s a proven formula.

Issue-driven

It’s been stated you should keep an air of neutrality and objectivity in your posts, given you are appealing to a worldwide audience. Nevertheless you also need to avoid coming across as neutral or overly bland. Find some aspect of your niche you can become opinionated about, but not in a way that anyone might take exception to. If there’s some hint of controversy in the background relating to your subject, engage with this. Bring this issue to the forefront and encourage your audience to share in the debate.

Internal links

As well as having terrific content in your blog, you need to think about other ways of ensuring a strong web presence. The search engines that will lift your blog up in the rankings are certainly concerned on sites that are well-written and engaging, but they will also focus on how well you encourage users to navigate through your own site, as well as how efficiently you are networking with other aspects of the web. Placing internal links will encourage users to use your blog as a springboard into other sites. Reciprocal hyperlinks are even better.

Call to action

You blog must definitly inspire its readers to do more when they finish reading it than simply moving on to the next website. Give them some inspiring command, like inviting them to use TopOffers to keep their interest hooked. Let them know what they are participating in is part of a mutually-beneficial network.

Author: Andy Charlson

photo/ Lalmch

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