5 reasons why SEO is essential for any online marketing strategy

Any entrepreneur that wants to keep up with his competitors needs to be up to date with the latest marketing trends. Considering the undeniable technology advance of the last years and its influence in all the aspects of our lives, it’s no wonder that online marketing became one of the most efficient tactics that businesses use to reach their potential customers.

Online marketing, also known as digital marketing, uses the Internet as a bridge between brands and consumers. SEO (Search Engine Optimization) is one of the most important practices used in an online marketing strategy.

In a competitive environment such as the World Wide Web, in which countless eCommerce businesses offer the same products and services, how can you make sure that your site stands out from the crowd? 

photo/ Gerd Altmann

Entering SEO, a holistic move towards driving customers to your business!

 A good SEO strategy can significantly contribute to an increase in traffic, conversions, and ROI.

It is important to know the distinction between on-page SEO and off-page SEO, which are two essential components of the SEO process:

On-page SEO

On-page SEO refers to a complex set of techniques that are applied to a website to obtain an increase in Google rankings. When we are talking about the on-page SEO of a site, we refer both to its content and its source code.

Off-page SEO

On the other hand, the off-page process refers to all the SEO actions taken outside the website per se. Link-building is the activity that involves creating outbound links, to increase a site’s authority. Outbound links are links from relevant and high-authority websites that point to your site.

Therefore, how can your online business benefit from an SEO strategy? Here are 5 advantages of Search Engine Optimization that you should take into consideration:

1) SEO helps you obtain better-targeted traffic

The first results in SERP (Search Engine Results Pages) generate the most clicks and impressions, which leads to an increase in organic traffic and conversion rate.

2) SEO offers you the best ROI compared to other online marketing practices

One of the greatest advantages of SEO services lies in the fact that the performances and the results of your strategy can be monitored and evaluated using specific metrics. This is very useful when you want to check if your investment is profitable. SEO is recognized as the online marketing tactics with the best ROI (Return on Investment), compared with pay-per-click advertising, for example.

3) SEO is cost-efficient

Compared to other marketing instruments, SEO services are more cost-efficient, because they help you target a specific segment of consumers who are genuinely interested in your products or services.

4) SEO facilitates a positive user experience

SEO significantly contributes to the improvement of your UX metrics, by creating a logical internal link architecture and a user-friendly menu structure. At the same time, with the help of SEO,  Google`s spiders will crawl and index your site’s pages faster and more efficient.

5) SEO helps you build brand awareness

Conquering the SERP and obtaining top ranks in Google will naturally lead to more users accessing your website. The more visible your brand is, the more awareness it will gain. Also, users tend to access only the top results in Google.

If you want to find out more about SEO and you’re thinking about investing in this type of services for your website, you should visit this site: iAgency – one of the most renowned SEO agencies, with over 12 years of experience and proven results.