Published On: Tue, Jun 6th, 2017

5 Great SEO Tools Every Startup Should Learn How to Use

Regardless of what specific industry you might be in, probably you will have a website. Sites are important in having an established online presence. But, simply because many experts realize that a site is essential, most lack the knowledge in search engine optimization to help find the target audience and search engines alike.

With SEO getting increasingly complex, it may be challenging to even attempt SEO. Below, we have listed a few tools that are easy-to-use and best of all, effective.

photo/ Gerd Altmann

  1. Screaming Frog

This is a renowned free SEO spider tool with a paid annual license choice which lets you “spider” (crawl) site apps, images, links, and code. This data may help you evaluate what must be fixed, like image errors and meta tags, and also letting you crawl competitors’ websites to see the kind of SEO they might already have in place.

Another essential feature of the software, which most SEOs use is the inbound and outbound link reports, which let you see who you are linking to and vice versa. This may not only help in SEO research, but also in social media and PR campaigns. It lets you see who is “talking” about you from an SEO point of view.

  1. Yoast’s WordPress SEO Plugin

If your startup is on a WordPress site, it is essential that the Yoast’s WordPress SEO plugin should be installed and activated. This solution is actually a one-stop shop with regards to automated basic proper practice SEO for your site, such as creating an XML sitemap, installing Google Analytics, verifying Bing and Google Webmaster Tools, and optimizing meta tags.

Daren Miller, seo specialist at A Plus Digital,  states that Yoast boasts a broad tutorial library that can help get you set up very quickly, as well as a premium support option that is renewed annually.
  1. Crazy Egg

This is unique in the SEO world, since it gives simple-to-understand heatmaps for web developers and SEOs. A fee is charged every month and you get a free heatmap preview and 30-day free trial before registering for a paid plan. Heatmaps monitor and estimate user eye patterns by observing what they are checking and clicking on first, which is calculated with the use of a script you include on your site. This can allow you to see what areas of your site users are concentrating on.

It can also let you to figure out the content, layout, and graphics of your site. For example, if you realize that many people look at the sidebar of your website first, think about putting your vital links or graphics there, rather than a worthless image that does not link to anything.

Crazy Egg as well features multiple report options, insight on scrolling behavior and click history on scrolling.

  1. Cognitive SEO

CognitiveSEO is also an SEO platform, which lets you check out multiple data points regarding your site and SEO altogether. Apart from offering keyword ranking reports over time, which is regarded as an obsolete practice to some people but still beneficial to others, you may even run audits of your website and others. You can establish any likely harmful unnatural links, which might be due to spam or an earlier SEO agency using black hat techniques for your website. Reports of SEO visibility in Google, ranking trends, as well as other aspects, are also offered.

Cognitive SEO is another “one-stop shop” choice if you need to view social media and search trends and website traffic patterns all in one place.

  1. Moz Local

This is one of the top local SEO tools. It makes creating, editing and managing your local SEO listings very easy. If your startup only services a particular area, local SEO is one of the vital aspects of a search strategy because of its ranking factors. However, local may also be beneficial if your business services consumers across the country, since it just offering your company more potential to be shown on local search engines, such as Foursquare and Localeze and in search results, and also Bing and Google Maps.

Moz Local lets you generate listings for multiple places, all by inputting the information you have once, or it lets you first search for your business to find existing listings that you can then edit.

Author: Kevin K

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