Published On: Tue, Jul 19th, 2016

4 Easy Ways to Use Social Media to Improve Blog Traffic

Getting a blog started has become easier than ever. In fact, modern technology, and the resources that support it, enable you to get a blog up and running within an hour if you really want to.

Neil Patel’s guide to starting a blog lays out plenty of information related to generating article ideas, creating and publishing posts, and putting together an editorial calendar. But if you want your blog to be successful, you need to bring in traffic.

Social media is one of the best ways to do this. With millions of active users throughout the world, networks like Facebook, Twitter, LinkedIn, and Pinterest serve as a way to expedite the process of building your blog’s readership.

To show you how to use these networks successfully, here is a look at five fantastic ways that you can use social media to improve blog traffic.

photo/ Gerd Altmann via pixabay

photo/ Gerd Altmann via pixabay

#1 – Focus on Creating Catchy Headlines for Your Content

Before you even think about posting content to social media, you need to gain an understanding of how to create catchy headlines. You’re competing with millions of other blog posts that are also being shared and posted on social media networks.

For this reason, differentiating yourself is a requirement, not an option. Headlines serve as the salesperson for getting someone to read your content. If that salesperson is not able to intrigue readers, they’ll just move along to the next post.

#2 – Find Out Where Your Target Audience is Active

Finding out which social networks your target audience is active on is also something that will need to be done before you start posting your content via social media. Creating a blog profile for every single one of the dozens of social networks would be silly, as it’s highly unlikely that your audience uses each one regularly.

Instead, focus on one or two networks where it is clear your target audience is active. Facebook and Twitter are obvious options, but it’s also worthwhile to look into Pinterest, LinkedIn, YouTube, Instagram, and even Google Plus.

#3 – Build Your Social Media Following

Once you’ve discovered where your target audience is, you’ll want to focus on building your following there. Doing so will allow you to build trust with your audience, and raises the likelihood that they will share your content with their friends.

One of the best ways to build your following is to share content that the readers you’re targeting would find useful and interesting. While you will certainly want to share your own content, working in other writers’ content can help build trust and help you avoid the type of cheesy, salesy approach that will turn people off.

#4 – Network and Connect with Influencers Within Your Niche

Just as with guest posting, networking and connecting with influencers that have a similar target audience is a great way to get an abundance of visitors to your blog quickly. While finding and connecting with social media influencers can be difficult, it is also well worth it when it’s successful.

If you’re going to build a successful blog that features thousands of monthly readers, you need to have a diverse plan for bringing in those readers. Utilizing social media is just one of the many strategies for doing so, although it has certainly proven to be one of the most successful.

Guest Author: Carmelo Hannity


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