Published On: Thu, Mar 1st, 2018

3 Interesting Ways To Get More Brand Recognition

If you’re a small business owner, one of the best ways to get more business and become more well known within your area or industry is to work on your brand awareness. However, when you’re just starting out, it can be hard to know where to even begin with looking to get more brand recognition. Luckily, if you play your cards right, you can leverage even just a small amount of brand recognition into great success for your business. To show you how, here are three interesting ways you can get more brand awareness for your fledgling business.

innovation sign

photo/ Michael Jarmoluk via pixabay.com

Create Great Infographics

To get some great talk surrounding your business, you should try focusing a lot of your online content creation on visual information that is easy for people to share online. One great way to do this, according to Megan Marrs, a contributor to WordStream.com, is to create great infographics. If you’re able to create an infographic that people find interesting and engaging, they’re very likely to share it with their friends or followings online. And when this happens with a large number of people, you’ll quickly find that your business has gone from being shrouded in obscurity to becoming viral overnight.  

Keep Your Name Everywhere

Another great way to help your business make a bigger splash in your area or industry is to do whatever you can to get your name out there. Sharon Michaels, a contributor to Forbes.com, shares that if people aren’t seeing your name on a regular basis, they’re not thinking about your company on a regular basis either. So whether that means putting your name on the awning in front of your business or simply finding more ways to promote your brand and get people familiar with the thought of your business, it’s important that you keep your name in front of your target market as best you can.

Spend The Right Time On Social Media

While social media is a great tool to use to get more eyes on your company and your products or services, if you’re not using social media the right way, you could just be wasting countless hours and a lot of money on something that’s bringing you very little return. To combat this, Daniel Kushner, a contributor to Social Media Examiner, recommends being very intentional about which social media platforms you’re using and what you choose to do on those platforms. So before you decide to spend a lot of money advertising on one platform, make sure you’ve done your research to know if this will be a good avenue for you to go down.

If you’re looking to get more recognition and awareness for your brand, consider using the tips mentioned above to help you do just that.

Author: Anna Johansson

On the DISPATCH: Headlines  Local  Opinion

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