Published On: Tue, May 8th, 2018

10 Largest E-Commerce Markets in the World by Country

2017 has played a significant role in e-commerce development when the e-commerce competition reached new heights. Fast pace of life imposes its rules. Everyone got used to seeing the US as a top country in any rating, but in sphere of internet trading, it is not the number 1. Though the US occupies an important place, there is a new leader. Wonder which country is this? Let’s have a closer look at findings of specialists who analyzed the biggest ecommerce markets of various countries around the world to identify the features of conducting business.

photo/ Gerd Altmann

In the center of attention are always some of the biggest e-commerce markets. Nowadays each student is familiar with the word “e-commerce” as this is one of actual topics assigned for an essay. If you are looking for the relevant data thinking “Where to get cheap help on essay writing?” then you have come to the right place as here you will find up-to-date information about the biggest online markets.

  • China ($672B): China is the largest e-commerce country in the world thanks to the biggest number of population, which plays not least role in making it the leader among the biggest online markets. E-mail marketing is an effective sales tool here stimulating 75% of consumers to make a purchase.
  • USA ($340B): Despite a fact that in the US there are about 191.1 million buyers, only 28% of small businesses sell their products through Internet. In general, more than half (57.4%) of the biggest American e-stores. For most American buyers, the key is to check the availability of goods in the warehouse or an offline store located near your house.
  • United Kingdom ($99B): The UK ranks third in rating of the biggest markets. Sales via the Internet in this country account for more than 13% of total retail sales. Most Britons use PayPal, debit and credit cards to pay for goods. 70% of British consumers have a smartphone, but only 16.5% use it for shopping. An interesting fact – a third of online sales occur after 6 pm. Perhaps, this is because local residents often leave online orders in pubs.
  • Japan ($79B): Almost all Japanese Internet audience, which makes up 80% of the total world population, makes purchases in online stores. This is second most popular online activity after reading e-mails. Recent research shows that today Japanese consumers spend more time at home than ever, which means they spend less time shopping in traditional stores. This opens up great opportunities for online retailers. However, it should be taken into account that the Japanese choose the trading platform with all responsibility, preferring only reliable sellers with a good reputation offering quality products.
  • Germany ($73B): 85% of German population are Internet users. Among online retailers, Germans most use popular Amazon and Otto at German marketplace. Small and medium-sized businesses are not easy to compete with such giants, but there is a way out. The most popular trend in Germany’s online trading is fashion. Thus, if you have a small fashion store, you could develop quite successfully in the biggest German market.
  • France ($43B): Only 68% out of 66.2 million people in France are Internet users. This is significantly less than in the UK, USA, Germany, and China. Also on online shopping, the French spend less money than the residents of these countries. Nevertheless, by the volume of e-commerce market, France occupies the 6th place, being ahead of South Korea, Canada, Russia, and Brazil.
  • South Korea ($37B): On average, every resident of South Korea accounts for up to 5 credit cards. For comparison, in USA everyone has an average of 2 cards each. This explains high credit debt of Koreans. Residents of South Korea adore sales and promotions. And the fastest Internet only contributes to online shopping.
  • Canada ($30B): Slightly less than half of Canadian consumers prefer the biggest foreign stores. The reason for this is high prices for local goods, which, with similar quality, cannot compete with cheaper American and Chinese goods. Foreign top online markets offer a wider range in comparison with the biggest Canadian stores. The cost of transportation in Canada is 3.6 times higher than in the US.
  • Russia ($20B): About 13% of Russians make purchases on the Internet. Basically, to save money and time buying electronics, clothing, and footwear. Key difficulties faced by e-commerce enterprises in Russia are the lack of access to high-speed Internet in some regions and undeveloped road infrastructure. Russians prefer to pay cash for purchases on delivery.


  • Brazil($19B): Brazilians prefer shopping in “fashion” direction. Such sites cover about 18% of the retail network of Brazil.

Author: Harry Southworth

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Displaying 4 Comments
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  1. Vivek Ydv says:

    Thank you very much for the sharing.

  2. david says:

    This is one of the easy option.

  3. [* Shield plugin marked this comment as “trash”. Reason: Failed GASP Bot Filter Test (checkbox) *]
    […] if you are already playing in one of the largest e-commerce markets in the world, you might still need to consider our tips for effective e-commerce product […]

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