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Published On: Thu, Nov 27th, 2014

Working in Corporate America as a Business or Executive Coach

With a counseling degree, one career option is to become a business coach or an executive coach who works with some of America’s largest corporations as well as with many small business owners. Not only can this become a lucrative career choice, but it can also be a diverse, challenging, and satisfying way to earn a living.

photo by photoSteve101 via Flickr

photo by photoSteve101 via Flickr

What a Business or Executive Coach Does
With a counseling degree, one career option is to become a business coach or an executive coach who works with some of America’s largest corporations as well as with many small business owners. Not only can this become a lucrative career choice, but it can also be a diverse, challenging, and satisfying way to earn a living.

What a Business or Executive Coach Does
A business or executive coach is responsible for training and developing others in both a group and individual environment. Like a coach of a sports team, a business coach is there to offer guidance, advice, training, encouragement, and even harsh words, if necessary, to improve an organization. To do this successfully means being able to identify certain talents and skills that already exist or that are valuable to the organization so that they can enhance those areas while also addressing any perceived weaknesses.

Similarly, an executive coach has the same objectives but focuses on managers or solely on the Chief Executive Officer or President of an organization to help them to learn, grow, and develop their leadership, communication, and strategic skills. An executive coach works on personal development with a leader and helps to develop their sense of satisfaction in terms of what they are doing with their lives.

Coaching also involves a set of “soft” skills like encouragement, sympathy, and listening. Beyond just direction and plans, this type of coaching becomes similar to that of a mentor in which the organization and/or executive seek out advice and feedback from the coach who has more experience with the type of problems or issues faced.

The Role of a Business or Executive Coach in Corporate America
A business coach essentially is a therapist for corporations, because they are there to see what is not working and assess how it can be fixed to achieve strategic goals and objectives.

Here are some of the ways a counseling degree can be leveraged to assist companies and organizations in the role of executive coach or business coach:

  • Assist with the change process during a merger or acquisition process;
  • Lead training sessions that help staff develop certain skills;
  • Create and implement a new culture that positions the organization for a greater performance;
  • Address behaviors in the company that are taking away from productivity;
  • Outline strategies to motivate and reward talent to improve results and retain key employees;
  • Help the organization think differently about what they offer and how they communicate it to their target audience; and
  • Serve as a sounding board for ideas and strategies that the organization is considering implementing.

Although there are many ways a business coach or executive coach can assist corporate America, the actual results are based on finding the right match where the organization and/or its leader can create a good relationship with shared goals, open communication, and mutual respect.

When that happens, organizations report extraordinary results from their experiences with a business coach or executive coach.

Guest Author: Lolita Di

On the DISPATCH: Headlines  Local  Opinion

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- The generic Dispatch designation, used primarily for press releases or syndicated content, but may be used for guest author requesting a generic nomenclature

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