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Published On: Tue, Jul 16th, 2019

Why You Should Pay Attention to Your Social Media Campaign

Running social media profiles for your business is not just a good idea nowadays – it’s a basic requirement for success in many industries. Some marketing experts would even go as far as to say that if you don’t have a social media presence, you might not exist at all on your respective market. And that’s not even an exaggeration in some cases.

The benefits of social media awareness are numerous and unique to this form of promotion. Some of them are not immediately obvious, while others require advanced technology to take proper advantage of.

photo Kevin Phillips via Pixabay

Better Connection with Customers

Social media is the modern way to talk to customers for anything from casual requests to even moderately important support queries. It’s not rare to see companies trying to match the habits and attitude of their users with regards to which platforms they use and how. Some companies might provide instant support over instant messaging apps like WhatsApp, compared to a slower and more complicated process over the phone or e-mail.

In any case, a good social media campaign means that you’ll be able to establish a better, more meaningful connection with your customers. Many of them will expect that on at least some fundamental level, too.

Improved Targeting

Due to the way social media works, it’s inherently a great platform when it comes to precise targeting and discovering attractive opportunities among your customers. Platforms like Facebook know a lot about their users. More than you could ever hope to learn through any amount of traditional market research.

Because of this, you can choose who gets to see your promoted posts with a high level of precision. You can use this to not only run attractive promotions that you would not be able to otherwise but to also study the habits of different groups of your customers.

Early Awareness of Important Trends

Whenever something big is happening, it’s on social media. This is true for events of all scales – from breaking global news to local events relevant to a select group of people. If you pay attention to your campaigns, you can easily find out current trends that you could potentially leverage in your marketing. 

There’s nothing new in this technique, to begin with – but we used to rely on slower channels like newspapers and the TV before. Not anymore though – with the help of social media, you have an overview of everything that might interest you right at your fingertips.

All of this is only going to become even truer in the near future as the influence of social media continues to grow. Keep in mind that the effects we’re observing now are mostly on people who’ve adopted social media at a later point in their lives. It will be quite interesting to see how the new generations that are coming up will be different in this regard. Considering how much more deeply rooted social media is in their lives, it could create a very beneficial situation for companies with an active presence on it.

Author: Carol Trehearn

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