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Published On: Sun, Jan 6th, 2019

Why Printed T Shirts Make Great Promotional Items

One favourite marketing technique used by small and big companies is giving away promotional items. Promotional items are useful in getting a brand known and recognised by the target market. There are different kinds of promotional goods to choose from. From tech gadgets to office supplies, the variety of options to choose from is endless. When it comes to selecting one of the most popular items to give away, t-shirts and wearable apparel are always sought after. Here are the top reasons to consider printed t-shirts as give-aways.

Printed t-shirts are economical

Garment t-shirt printing companies charge less for bulk orders, which means you can save more the more significant the order size. To reduce the cost even further, you can also stick to simple and minimalist designs and limit the printing to a maximum of three colours.

Long-term promotional material

Some forms of advertising are only good for a short time. Print advertising will expire after a certain period, which is the same with radio and television advertising. Promotional goods like t-shirts can outlast these temporary methods of advertising a product or a brand. If customers like the t-shirt design, they are likely going to hold on to it for a long time. During this time, your customers will keep getting reminded about your company’s products and services and will continue to promote your brand without even consciously being aware of it.

T-shirts are practical and useful

One of the drawbacks with other promotional items is that customers eventually forget about them and end up putting them away and never using them. This is not likely to happen if you give away t-shirts to promote your brand. Whether they wear the t-shirt at home or for casual errands, t-shirts are always useful. If you invest in quality t-shirts with great designs, customers will likely wear them more often.

Promote employee camaraderie and team spirit

Promotional t-shirts are not only for giving away to customers. These can be used as company swag and handed out to employees. They can wear these shirts as a uniform or during special events. Company t-shirts can also be given away to new employees as part of welcoming them into the team.

Your brand receives widespread recognition

While many forms of advertising are indeed more effective in bringing in new customers, t-shirts help promote the company and the brand by positively contributing to the company’s image every time a client or customer chooses to wear them. Those who wear company promotional t-shirts serve as free walking billboards promoting your product while appreciating the free promotional item given to them.

If you choose t-shirts as a promotional item for your company, you’ll need to make sure that you find the best t-shirt printing company to process your order. Don’t settle for the first company you come across when you search online. Compare prices, services, and designs from at least three printers before you select one. Spend some time in checking the reputation of the company because hiring the wrong printing company could spell disaster for your marketing plan.

Author: Jayce Redford

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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