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Published On: Thu, May 18th, 2017

Which Industries are the Winners Where Digital Marketing is Concerned?

While it may be that pretty much every industry is making use of digital marketing tools nowadays, there are some industries that seem to be benefitting more than others. In fact, there are four big stand-outs who are getting some pretty impressive returns on investment where digital marketing is concerned.

Digital marketing agency Single Grain is one such company working not just with these top four industries but with all industries, in order to help them achieve their own impressive ROI. Is your company or industry one of them? Let’s take a look.

The Entertainment Industry – Hitting it Big

It seems as though the entertainment industry is a huge winner when it comes to digital marketing. This one probably doesn’t come as much of a surprise, however, especially when you look at how technology has changed the way people access and consume entertainment.

Digital marketing has made it possible to share live videos, trailers, behind-the-scenes photos, candid pictures, and plenty more. It has helped to create buzz and interest in these various entertainment offerings that just wasn’t possible before. The fact that the big entertainment companies are able to take advantage of the analytics for targeted marketing has also been a major factor involved.

photo/ Gerd Altmann via pixabay

Health Industry – Innovation and Technology Meet

The health industry is a wonderful example of innovation and technology meeting up to create something fantastic. With the push for online health records in full gear, it has made the life of medical staff and patients easier and more efficient.

Today, patients can access information faster than ever before and doctors and healthcare organizations are taking advantage of digital marketing campaigns directed at specific audiences. It’s been a win-win for patients, the medical community, and researchers.

Auto Industry – Taking Advertising to New Corners

When it comes to advertising, the auto industry is one that relies heavily on the tools available. With the increase in digital marketing options, the auto industry has been able to provide consumers with more in-depth information in sleeker packages. They can target larger audiences, showcase products more accurately, and really create buzz around their offerings.

The auto industry is one that needs to be able to engage with their customers, and digital marketing is giving them that opportunity.

The Food Industry – Also Hitting It Big

This last industry is one that is something of a surprise for some people, but it too is enjoying a great return on its investment when it comes to digital marketing. Again, it goes back to customer engagement and being able to connect with customers on a different level; a more interactive level. They can create brand awareness and a real desire for their products.

Any Industry Can Benefit

While these four industries are certainly at the forefront when it comes to the ROI on digital marketing, it’s not to say that others can’t benefit. It’s all about looking at how the various digital marketing tools can work for your brand, your product, your service, and then engage with the audience.

Obviously, the top four industries may have a clear road, but that shouldn’t sway other industries.

Author: Carol Trehearn

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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