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Published On: Sun, Jun 16th, 2019

What Difficulties Do Tow Truck Drivers and Towing Companies Face?

We all want to be successful in our careers. We all want to stand out from the crowd and build a productive, happy life for ourselves and our loved ones. And for thousands of men and women across the United States, this all hinges on towing vehicles.

Working as a tow truck driver can be a real challenge, especially when faced with heavy-duty trucks or aggressive drivers who take issue with being towed. Yet tow truck drivers play a crucial role in society, regardless of the way in which they may be treated from time to time.

This, in turn, means towing companies are essential in every town or city too — wherever people drive, tow trucks will be needed at one time or another.

Starting a towing company is a fantastic move for an experienced tow truck driver with the skills, experience and entrepreneurial spirit to compete in a crowded industry. But it’s vital to do your research and understand the risks you may face beyond the occasional disgruntled customer.

photo/ Gerhard Gellinger

The Need for Patience and Perseverance

First and foremost, building a successful towing business isn’t a fast-track to fortune. Yes, the odd company could land on its feet and secure a loyal customer base within a few months, but generally this process takes time, patience and perseverance.

Rushing into launching your own enterprise could lead you to make oversights or clumsy mistakes because you haven’t surveyed the market properly. Is there real growth potential in your area? Do you have enough tow truck drivers to meet demand? Are all of your licenses and qualifications in place?

Know who you’re targeting, why they need you and how your services will improve their life. Maybe you’ll have to compete on the size of your team of tow truck drivers. Maybe your highly-competitive rates will help you make an impact. Whatever your hook, establish it as easily as possible to maximize your chances of success.

Understanding, Meeting and Exceeding Customer Expectations

The world is far kinder to consumers today than it was, say, twenty years ago. Social media and review websites have empowered people with the means to share their experiences — good and bad — to influence others. And it works, too, with many people putting as much trust in online reviews as a personal recommendation.

What does this mean? Your towing company has to treat each customer as unique and make a true effort to leave them 100% satisfied, no matter how big or small the job in question is. In other words, a simple jumpstart might not pay as much as, say, transporting a few garbage trucks for a local organization, but your tow truck drivers had better treat each customer as if they were paying more than any other.

Staying Ahead of the Competition

Don’t be afraid to study your local competitors, whether you’re performing better or worse than they are. Look at their website, their social media presence, their portfolio of services — what can you learn from them?

Try to get inspired by their strengths and weaknesses to stay ahead of the game.

Starting and maintaining a successful towing company can be daunting and difficult, but the rewards are definitely there if you’re willing to invest the effort. Always put the customer first and see difficulties as a chance to learn something new, rather than a reason to quit.

Do you have any tips of your own? Share them below!

Author: Colin Steinway

On the DISPATCH: Headlines  Local  Opinion

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