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Published On: Thu, Nov 15th, 2018

Ways for Your Booth to Stand Out During a Trade Show

Make the most of the different opportunities to advertise your business for free. If you got an invitation to present your business in a trade show where you can set up a booth, you need to grab it. It does not matter how big the trade show is; you will meet a lot of people who could help propel your business to success.

You might meet potential customers who want to know more about the products you offer. You might also find potential investors who will put their faith in your company. Although there are tons of great opportunities when you attend these events, the problem is that you might be up against other businesses. They will also try to appeal to the same people that you are targeting, and limit your success. Despite the number of companies attracting people during the event, you can follow these tips to ensure that your booth stands out.

Let people know that you are coming

Even before the event, you need to announce that you intend to attend the trade show. If some potential investors or customers want to speak with you or your staff, they can come to the event.

Hand out freebies

People love receiving free stuff especially if they did not expect it. When you attend these shows, you also need to prepare the merchandise you can give to people coming over to your booth. These items don’t need to be expensive. You can have pens, key chains, mugs, or shirts that bear the name and logo of your company.

Keep it positive

It does not matter whether people are flocking to your booth or not, you need to remain positive. Laugh with the people you work with and stay focused on attracting people to come to you. Your laughter and optimism could generate curiosity. You don’t want people to see you as someone who is not approachable. Instead of asking questions at your booth, they will pass by, and move to other booths.

Choose the right booth

You don’t want to stand next to your direct competitors if they are also attending. You are attracting the same group of people, and it could be awkward. You also don’t want to be next to companies that people don’t have an interest in. They are too dull, and they could affect how people see the booths located in your area.

Invest in a quality display

The booth needs to be outstanding if you want people to come. Decorate it well and use gimmicks to attract their attention. The vibe needs to be happy and alive. You also need to use an A5 folder containing the information about your business that people might want to know. You want them to take something home that will convince them further to patronise what you offer. They won’t learn a lot about your business if they come over to ask questions. They need further ideas, and redirecting them to other sources is helpful.  

You need to prepare well for the trade show, and these tips will help you succeed.

Author: Oliver Samson

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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