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Published On: Mon, Jan 11th, 2016

Up and Running: Getting Your E-Commerce Business Off to a Strong Start

Deciding to launch an ecommerce business, like any business, requires some considerable preparation. Learning about the pros and cons of this style of business as well as how to get it off the ground are among the first few things budding business owners can tackle. Ecommerce businesses can be extremely gratifying to run as well as lucrative, but it’s important to know all the ins and outs before launch time.

Pros of Starting an Ecommerce Business

An ecommerce business entails far less cost to launch and maintain than a typical brick and mortar business or even a traditional online business that requires the business owner to invest in inventory. Low startup costs are a significant perk for ecommerce businesses as owners only have to invest in their business website, an operating system like the IBMAS400, and marketing endeavors.

Other positive aspects of running an ecommerce business include its flexible schedule, 24/7 operation (your business is running even when you sleep), and convenience: you can run your business from your laptop whether you’re at home, in a hotel room, or in a café.

Cons of Running an Ecommerce Business

The ecommerce marketplace is very competitive and ecommerce businesses may require a longer period of time than a brick and mortar business to establish customer trust. Business owners will need to take every opportunity to provide verifications for the business in order to convince online traffic to buy. Ecommerce businesses are also forced to rely upon a warehouse to safely, securely, and accurately ship purchased items to customers. Mistakes regarding inventory are not uncommon, and it can be frustrating to have to tell customers that an item they just purchased isn’t in stock as listed. Also, because it takes time to get an ecommerce business off the ground, it can be some time before owners generate the profits they have in mind.

Tips for a Successful Ecommerce Launch

photo/ screenshot YouTube

photo/ screenshot YouTube

A person contemplating an ecommerce business needs to embrace the concept of marketing. Aside from maintaining the business site and handling customer service, ecommerce business owners need to create high-end content for their website in the form of savvy landing pages, product descriptions, and even a blog. They also need to actively and consistently promote their business over any viable marketing channels like social media platforms.

Ecommerce owners also need to consider carefully the types of products that want to sell. It’s important to get to know the products you are selling so you can accurately describe them as you market them and expertly answer any questions your customers may have about these products. The more passionate you are about your products, the better you’ll be able to promote them to your customer base.

Any business undertaking has its challenges, but when you understand what goes into an ecommerce business and what you need to do to overcome the challenges, you’ll be poised for success. Many ecommerce business owners report considerable gratification and greatly enjoy running their businesses. With planning and careful preparation, you can be one of these contented ecommerce operators too!

Lela Watkins runs her own e-commerce website. She loves to share her experiences with others by posting online. You can find her articles on many e-commerce sites.

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  1. Five Tips for Establishing a Successful E-Commerce Business - The Global Dispatch says:

    […] could be a part of another 15% growth year for e-commerce in 2016. The question is, how can you launch your e-commerce business and establish a successful online store without hitting any of the pitfalls that are common for new […]

  2. Business Web Sites. | says:

    […] Up and Running: Getting Your E-Commerce Business Off to a Strong Start – Low startup costs are a significant perk for ecommerce businesses as owners only have to invest in their business website, an operating system like the IBMAS400, and marketing endeavors. Other positive aspects of … […]

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