Trends that will revolutionize the digital marketing industry for 2017
Every year the analysts and researchers come up with trends for the entire year ahead. Digital marketing is an industry which is constantly evolving and if you are a web developer who is eager to set your website online and keep profits rolling, you have to increase your knowledge on the changes to digital marketing as this is the most vital part of your online strategy. As of now, the experts are of the opinion that there are going to be different trends that can bring about a revolution to the digital marketing industry.
Are you all set to know the trends that can change the digital marketing and the entire industry? If answered yes, you can take into account the below mentioned trends and strategies.
Let’s check them out.
photo/ Gerd Altmann
- New products will keep rolling from the brand revolution
Consumers through the social media have a say at the marketing campaigns by sharing needs and priorities through giving direct feedback and through their buying decisions. We all are familiar with the effect of brand revolution on the most important consumer-facing industries and in the following year, more and more brands will become attuned to the priorities and needs of the consumers and will successfully shape the offerings of the product keeping in mind the lifestyle trends.
- Artificial Intelligence solutions will give direction to a new world
2017 is going to be that year when consumers will look forward to artificial intelligence to help them. The present trend with data analytics and start-up brands recognizes the artificial intelligence solutions which are applicable as a way for the customers to navigate through a complicated world. With regards to modern electronic applications to pinpoint analytics, we can clearly assume that AI is on the way and it is going to take over in a real big way.
- ‘Instant’ accelerates the new normal of the young generation
Do you know what happens when you grow up in a surrounding which is totally influenced by technology and social media? There are increased expectations of instant entertainment and communications and this will gradually become inevitable. The current generation moves towards instantaneous social networking channels like Instagram, Snapchat and the new social app Musical.ly. So, the Generation-Z can count on the above mentioned 3 platforms to move towards the path of social prominence.
- Influencer marketing is becoming a key brand strategy
Majority of the brands now recognize influencer marketing as the smartest go-to strategy but they keep on struggling on how they can leverage it and measure it from the business perspective. As we head towards 2017, influencers will continue invading as defining voices in the consumer marketing as brands increase advertising control and look forward to passionate brand advocates influencing consumers on the social networking website.
Therefore, if you’re eager to know about the trends that will entirely change the digital marketing industry, you can take into account the tips mentioned above.
Author: Pankaj Deb
