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Published On: Sat, Sep 15th, 2012

‘Transformers 4’ will have new cast and new robots to ‘boost toy sales’

None of the cast from the “Transformers” trilogy will be returning in “Transformers 4” as Michael Bay and Hasbro detail the future of the franchise. “Transformers: Dark of the Moon” wasn’t viewed as a success and a new cast of robots will be added to “boost toy sales.”

According to TFW2005 Hasbro CEO Brian Goldner lamented publicly at the UBS Best Of Americas 2012 Conference about the “stagnant” toy sales as the new “Transformers 4” placeholder banner was unveiled.

Back in June Bay refused to say “reboot” but the message is pretty clear.

‘It’s not a reboot, that’s maybe the wrong word. I don’t want to say reboot because then people will think we’re doing a Spider-Man and starting from the beginning. We’re not. We’re taking the story that you’ve seen—the story we’ve told in three movies already—and we’re taking it in a new direction. But we’re leaving those three as the history. It all still counts. I met with the writer before I went off to do Pain and Gain and we talked about a bunch of ideas. We let that simmer for a bit. He’s been thinking about stuff and now we’re getting back together next week to see what we’ve got and to see if it gels.”

Therefore, Goldner stated that they (Hasbro) planned to reinvent Transformers after year 2000. Around that time they created a brand blueprint around Transformers; Movies, TV, Games and Licensing.

“T4” will be a recast with all new robots and the CEO confirmed that the merchandising related to Transformers: Prime and Rescue Bots will grow.

Transformers 4 is set to release in June 27, 2014.

 

 

We previously learned that none of the original cast of the Transformers series will return forTransformers 4, and the sequel will feature “some redesign of the robots.”  However, MichaelBay and Co. may be taking those ideas further than you thought.  Hasbro CEO Brian Goldnertalked a bit about Transformers 4 at the UBS Best Of Americas 2012 Conference* and unveiled the placeholder logo seen above.  According to TFW2005 [via Bleeding Cool], Goldner lamented the stagnant toy sales around the release of Transformers: Dark of the Moon, presumably because audiences had already spent two whole movies with these played-out giant robot characters.  Hence, Transformers 4 will reportedly tell a new story about a new group of robots so Hasbro can reinvent the brand with a new (and thus much hipper) toy line.  There are good narrative reasons to change up

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About the Author

- Writer and Co-Founder of The Global Dispatch, Brandon has been covering news, offering commentary for years, beginning professionally in 2003 on Crazed Fanboy before expanding into other blogs and sites. Appearing on several radio shows, Brandon has hosted Dispatch Radio, written his first novel (The Rise of the Templar) and completed the three years Global University program in Ministerial Studies to be a pastor. To Contact Brandon email [email protected] ATTN: BRANDON

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