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Published On: Wed, Jan 9th, 2013

Toyota hires ‘Big Bang Theory’ star Kaley Cuomo for Super Bowl ad, fan will be picked as well

First Priceline with William Shatner, now her own Super Bowl ad, Kaley Cuomo is moving quickly beyond “The Big Bang Theory.”

Wednesday’s announcement by Toyota Cuoco has been chosen to play a central role in the half-time commercial.

KaleyCuoco Toyota Super Bowl ad promo photoIn addition, Kaley’s fans can also make a virtual appearance in the spot via a social media opportunity to, “Get In The Big Game.” From Jan. 4 to 12, entrants can submit a photo of themselves to Instagram or Twitter with the hashtag #wishgranted, to qualify for the chance to get their image in Toyota’s Super Bowl commercial. One lucky fan’s photo will be placed in the spot, which will air during the game’s first quarter.

“Not only are we pumped to have Kaley as part of our Super Bowl commercial, but we’re also excited to give fans a chance to have their photo appear in a nationally televised Toyota spot during one of the biggest sporting events of the year,” said Jack Hollis, vice president of Toyota Division Marketing at Toyota Motor Sales, USA, Inc. “We look forward to sharing our commercial with the millions of viewers who tune in to watch the ultimate football showdown.”

No details of the creative aspects of the spot have been released as yet but apparently it was the humorous slant of the commercial that made Cuoco perfect for the role.

“When I saw the concept for the commercial, I knew it was something I wanted to do,” said Cuoco. “I’ve had a great time filming and am excited to see the finished product.”

 

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About the Author

- Stephen is a contributor and writer on The Dispatch. Stephen is the founder and editor for the Steven Spielberg Fan Club website and contributes to pop culture stories on The Dispatch, especially upcoming movie news. Beginning in 2016, Stephen took the role of Managing Editor for the Tampa Dispatch.

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