Published On: Fri, Dec 14th, 2018

Three Ideas to Improve Your Digital Marketing Strategy

For many business owners, the digital minefield of online competition can prove a difficult place to stand out from the crowd. However, by improving your digital marketing strategy and ensuring you are putting your best resources forward, you can rest assured your approach to marketing your business online is the right one. Below are a few ideas to improve your digital marketing strategy.

photo/ Gerd Altmann

Focus on the right channel

For every business, there will be a suitable approach that works best for you. Factors such as the size of your business and the audience you’re targeting will influence how you prioritize your efforts. For a smaller business, focus on just a few of the following so your resources aren’t stretched too thin. Meanwhile, larger businesses should be prepared to incorporate all of the following into their digital marketing strategy:

  • SEO
  • Content Marketing
  • Digital PR
  • PPC
  • Social Media Marketing

Of course, a multi-channel strategy that consistently encompasses all of the above would be the best way to maximize results. However, this approach does involve the risk of your business failing to deliver in their campaign.

The average B2B content marketer creates 13 types of content.

Trying to keep the plate spinning with these multiple channels can, in fact, be detrimental for productivity. Be aware of what your business can manage and take on. You may find you only have the resources to prioritize your SEO and social media campaign.

Regardless of what area of your campaign you decide to give time, outsourcing to a digital marketing company such as digitalmarkgroup.com can further ensure you deliver the outcome you’ve been aiming for. Seek to pinpoint the channels that benefit your business the most and give these your time. The results will speak for themselves.

Optimize your website for the future

Your website is one of the most critical aspects of your business. You know the drill; the website is the face of your company. Features to focus on include chatbots and automation.


Chatbots not only save your company precious time and money but have the added bonus of ensuring you listen to your customers and clients. By including a 24-hour chatbot service with automated features you will be able to help consumers with queries without any human involvement. Such rapid response rates will sit well with customers, making them feel appreciated and valued. In fact, 35% of Americans would use a chatbot to resolve a complaint or problem. Capitalize on this and set up a chatbot if you haven’t already.

Voice Search optimization

Voice search optimization will involve developing your SEO campaign. No longer are keywords optimized for Google search alone. The way people search for items and services has shifted significantly with the introduction of virtual assistants. The natural phrases used in voice search differ from the shorter, less complex phrases used with manual search. This trend is certainly something businesses should be prepared to incorporate into their strategy moving forward.

Enhance your content

Despite these various advancements, having engaging content that keeps your consumers on board remains an essential aspect of your digital marketing strategy.

This involves your social media content, videos, infographics, blogs, and webinars, to name a few. These should be regularly updated with fresh content that appeals to your target audience. Share it on multiple platforms, too, as this ensures you reach your audience regardless of how they find you.

Author: Carol Trehearn

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.


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