Published On: Mon, Dec 17th, 2018

The Top 4 Secrets to Building a Strong Online Presence

As the world continues to evolve, it’s imperative that business owners do not remain static. And since most of this evolution has to do with the web, it’s only natural that you start taking your business online. But doing so is not enough as you also need to learn how to create a strong online presence.  

Fortunately, it’s not that hard to achieve, especially if you have concrete knowledge about what to do and where to start. So without further ado, here are some tips on how to create a strong online presence.    

photo/ EstudioWebDoce

#1. Set Your Goals    

Let’s say you’re 100 percent sure that online activity could significantly help with your business’ growth. But do you actually have an idea about how to go about this and where to start? This is where you need to write down your plan and make it straightforward. Most business owners tend to think of a lot of things when it comes to building their brand online. In reality, it does not have to be that complicated. 

For instance, you are fond of giving tips on how to advertise products or services online. What do you want to see a few years from now? Would you like people to make you their go-to site when talking about such topics? For example, they chanced upon the advertising platform Bannertbit.com. Do you want them to visit your site the moment they decide to learn more about these platforms? If so, then create a plan based on it and move forward.    

#2. Get SEO

This one is a no-brainer, but a lot of business owners nowadays tend to neglect it. The growth of your business starts in creating a strong online presence, and an essential part of it is to get the best long-term SEO strategy, which will drive your website lots of free organic traffic.  

You’re not an expert on SEO? That should not be a problem. There are various SEO experts out there – all of them could help you. There are various SEO experts out there – all of them could help you in one way or another. Think of this as an investment, the type that could propel your business to greater heights. And if you don’t consider SEO, it’s better not to get your business online.   

#3. Be Consistent and Create Value   

Once you’ve found a way to help get things moving, you should be consistent with it. For instance, you find out that email marketing is helping you get more potential customers to visit your site. You should try to make it a weekly habit and, at the same time, find new ways to further improve it. However, being consistent is not enough to turn things around, because regardless of how faithful you are in informing your customers or visitors, your move will turn sour if it doesn’t provide real value. 

For example, let’s say you are doing pretty well with sending emails informing your customers about the products or services you provide. In order to make them become long-term loyal customers, create value in your emails like adding promotions or discount codes.

#4. Comment on Forums

This might sound a bit exhausting, but it would give you benefits in the long run. The idea is to be an active participant in online forums, especially those related to your business or industry. By sharing and exchanging ideas, you get to increase your online visibility. People will start noticing you.    

As you participate in forums, you will eventually build a following. People will look for your answers or ideas. In other words, you are letting them know that you or your business strongly exists.

Author: Robbert Dean

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.


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