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Published On: Tue, Sep 10th, 2019

The significance of Business Directory Listings

Both online and offline platforms offer business directory listings. These directories lead customers to know more about a business and the services they offer. Contact and service details must be available in these directories for clients to understand what they are getting into. Being consistent when it comes to directory listings increases the company’s sales, thus leading to profits. Here are some of the ways Business directory listings helps.

Targeted advertising

Clients prefer using directories or a platform that match 80% of their needs, such as products or companies. With directory searches, one is sure of a successful purchase. Most people use directories with specific needs in mind. If their search leads them to a suitable company, then making investments will be more comfortable. Lists help pull customers to a business especially the online directories which brings higher returns to a website. Products that have relevance in directories attract more customers. 

Profits increase

Products listed in online directories enables businesses to grow by 20% as well as attract new customers. A client will search through numerous online directories to decide on whether to buy a product. Companies that appear in several lists increases customers trust towards them. 

Web traffic increase

For a business to be more noticeable online, it will need a business directory listing. This will enable the company to rank higher in search engines like Google. Any content has to be quality and relevant to rank higher and increase traffic. 

Business listings are crucial when it comes to marketing of beneficial products to any form of businesses.  Listing of companies in a directory is a strategy that popularizes the businesses and their specific brands. 

Consistency

Each detail in every directory has to be consistent and same in terms of names, addresses and phone figures. Any changes in these details will bring mix-ups and Google will interpret any changes as different businesses, leading to reduction of return on investment from the listings.

photo/ googleplex via wikiwand

Google yourself for maintaining listings

Searching for a company in Google allows one to know in which directory the business is listed. There are so many online business directories that list businesses. Even another person can add your business to these directories. One cannot tell whether their activity appears in another directory unless they Google to find out. Registering with directories is crucial to avoid harmful information to your business. Every business person should own their listings. Company info should be up to date with no mistakes. A regular check of company info enables one to make necessary updates in case of changes.  

Listings of documents

Documenting is significant when it comes to handling the listings. Those who own listings must maintain them properly by the use of spreadsheets for documenting. This includes storing the user names and PIN credentials of every listing for later use in case something arises that needs information changes. Ensure that only authorized changes are allowed. A business directory is quite cheap and a substitute for Google high ranking results. The lists direct customers to your business in a comfortable and faster way.

Creating vs claiming a Listing

Listing a business on a search engine, review site, discovery directory, and so on improves the online visibility of a business. In many platforms, adding a listing is not the same as claiming a listing. Claiming the listing allows one to edit his or her information, respond to reviews, and ensure the business is thriving. 

It is significant to know which type of business to list online, and the ones to set up and claim. Optimizing local listings also allows maximum visibility. 

Conclusion

A small business owner should strive to understand the online business directory. Many of these small businesses don’t realize the importance of lists in terms of customer acquisition and marketing. Online company directories and online listings have helped customers gain trust in businesses offering quality services. Listing businesses attract customers and increase profits to a company.   

 Author: Anderson Lele

On the DISPATCH: Headlines  Local  Opinion

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