‘Dark Knight Rises’ opening sequence to screen before new ‘Mission Impossible’ film
From SLASH FILM: 6 Minute ‘Dark Knight Rises’ Prologue Attached to ‘Mission: Impossible Ghost Protocol’ in IMAX
UPDATE: The prologue is actually six minutes, not eight. Independent sources have also confirmed the story.
A trusted theater (read: exhibitor) source has just exclusively alerted /Film that Warner Bros. plans to attach an eight minute prologue to The Dark Knight Rises to all IMAX prints of Mission: Impossible – Ghost Protocol. Christopher Nolan‘s third film in his Batman trilogy is being released by Warner Bros. and Brad Bird‘s first live action film is Paramount, but the arrangement would certainly be mutually beneficial as Mission: Impossible is the biggest IMAX release of the holiday season. Putting a teaser for The Dark Knight Rises in front of it would certainly drive audiences to that format as opposed to regular theaters.
Warner did something similar in 2007 when they attached the opening sequence to The Dark Knight to the Will Smith film I Am Legend. Without one of their own films being released in IMAX later this year, however, Mission: Impossible should draw in the same coveted 18-35 demo that are sure to be repeat Batman viewers. Nolan and Bird both also shot extensive scenes for each movie in IMAX, making it their format of choice for exhibition.
Ethan Hunt and company will indeed return for another Mission Impossible
