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Published On: Fri, May 20th, 2016

Target stock price continues to fall as ‘Flush Target’ ad circulates

Target Corporation stock is continuing to sink in value as it faces the boycott of over one million Americans object to their transgender, open-door bathroom policy. The Flush Target group hit the retailer hard with a new ad and the backlash has caused the stock to plunge near $67 per share, closing at $67.06, their lowest price since 2014.

Target stock has declined by over 19 percent since announcing its new open bathrooms policy.

New Flush Target Ad screenshot

New Flush Target Ad screenshot

The Minnesota-based “Flush Target” campaign and Life Site News has partnered to visit stores all over the state and certain spots around the country.

“Any man at anytime could enter a women’s bathroom simply by claiming to be a woman that day,” a woman is heard saying in the ad entitled, “Stop TARGETing Women and Children.”

“No one is exempt,” the ad continues. “Even registered sex offenders could follow women or young girls into the bathroom. And no one can stop them.”

Check out the ad below.

Target CEO Brian Cornell claimed this week that the company’s woes are unrelated to their new bathroom policy.

“To date we have not seen a material or measurable impact on our business. Just a handful of stores across the country have seen some activity and have been impacted,” he told Fortune during a call with reporters this week.

TheStreet, which was on the same call, reports that Cornell declined to state exactly what impact the boycott has had on those stores.

According to Fortune, Target blamed low sales in the beginning of the second quarter, and consequent stock price drops, on “damp and cool weather,” and “skittish” consumers, in Fortune’s words.

Cornell has vigorously defended the company’s new policy and even compared it to an advance toward racial equality in the 1960s, when Target first used African-American models.

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About the Author

- Writer and Co-Founder of The Global Dispatch, Brandon has been covering news, offering commentary for years, beginning professionally in 2003 on Crazed Fanboy before expanding into other blogs and sites. Appearing on several radio shows, Brandon has hosted Dispatch Radio, written his first novel (The Rise of the Templar) and completed the three years Global University program in Ministerial Studies to be a pastor. To Contact Brandon email [email protected] ATTN: BRANDON

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  1. New Hampshire man, Zachary Bishop, arrested for filming underage girls in Target changing room - The Global Dispatch says:

    […] rolling out its new policy, Target’s stock has plummeted. The company’s CEO has defended the rule allowing men in women’s restrooms as “inclusive,” […]

  2. Home Depot continues support of gay marriage, proves 2011 ‘boycott’ didn’t work - The Global Dispatch says:

    […] Target is getting hit a lot harder with the transgender move, so it’ll be interesting to watch the fall out…if there is any. […]

  3. Chad says:

    Wow…That ad is freaking scary. Target is wrong on so many levels. How can they not understand?

  4. The Doctor says:

    Perhaps, Mr CEO, when the stock has dropped another twenty dollars you’ll be changing your tune?

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