What is Telemarketing?
Telemarketing is one of the oldest and most widely used forms of direct marketing, in which companies contact potential customers via phone, voicemail, or video calls in an attempt to generate and nurture leads. More...
5 Top Tips to Run a Successful Product Launch
When launching a product for the first time, it can be a nerve-wracking and complicated experience for everyone involved. However, there are steps that you can take to make sure that your product launch is successful, More...
Pinellas Man, Matin Steele Sentenced to 7 Years for Telemarketing Scam
U.S. District Judge Elizabeth Kovachevich today sentenced Martin Steele (46, St. Petersburg) to seven years and five months in prison for his role in a telemarketing fraud scam. As part of his sentence, the court More...
Phone Provider, Donald Dodt Found Guilty for $11 Million International Telemarketing Scheme
An Ohio man was found guilty late yesterday for his role in a $7 million telemarketing scheme that defrauded primarily elderly victims in the United States from call centers in Costa Rica. Assistant Attorney General More...
4 Most Popular Banner Stands for Trade Shows
Not all banner stands are created equal. You’ll find many different types, but not all of them are perfect for everyone. Choosing the right type of banner stand helps you cut unnecessary expenses, while also making More...
Social media Versus Traditional media
Most of us can identify with traditional media that included newspapers, Television sets and radios while we were growing up. Recently, social media has given the traditional media a competition. More and more people More...
Pinellas Man, Gary Kinard Sentenced to 8 Years in Prison for Telemarketing Scam
U.S. District Judge Susan Bucklew has sentenced Gary Kinard (40, St. Petersburg) to 7 years and 11 months in federal prison for his role in a telemarketing scheme. As part of his sentence, the court also entered More...
This Is the Right Way to Create a Client Profile
It’s normal for every startup to dream big: huge deals, high profits, a widely recognized brand and steady growth. But before all that happens, entrepreneurs need to figure out how to get there first, and one More...
Expanding Brand Awareness in the 21st Century
With over 3 billion internet users worldwide, marketers and business owners know that using traditional methods for brand awareness is no longer enough. They can generate more sales if they add digital brand strategies More...
South Florida Pharmacist Stephen Chalker Convicted Fraud over $5 Million Pharmacy Scheme
Image/mohamed_hassan via pixabay A federal jury found a South Florida pharmacist guilty today of health care fraud for his role in a $5 million compounding pharmacy scheme. Assistant Attorney General Brian A. Benczkowski More...
3 Strategies for Your Business
Like money, businesses do not grow on trees. They do not magically appear as a startup one day, and they do not make it to the level of market leader with a simple snap of the fingers. Like everything else that More...
Why Does Remote DBA Expert Recommend a Good Database for Growing Your Small Business?
When you initiate a small business on your own, the business is often run as basically a one-man show. You are solely responsible for handling all aspects of the business right from marketing, back office, sales, More...
Traditional marketing strategies are making a comeback: What are businesses focusing on?
Fighting to make it in an extremely competitive industry? Are you active on social media and have invested money in Facebook ads but your brand doesn’t seem to move further? While you are trying to keep up with More...
Top Reasons Why Direct Mail Marketing Can Be Highly Beneficial For Your Business Too
While it is true that more advanced technology has indeed changed direct marketing industry drastically, it hasn’t yet damaged the impact of direct mail marketing. On contrary, it has been improved by latest web More...
Importance of Customer Lifetime Value in Marketing
If you are involved in any e-commerce business, you have at least heard the term Customer Lifetime Value (CLV). It is one of the crucial metrics to determine the growth and success of your company. And a constant More...
Six Most Important Considerations in Creating a Winning Internet Marketing Strategy
The exponential growth of internet marketing leaves many business owners in Sydney wondering what they need to do to maximise their return on investment. Aside from identifying the perfect customer to target, there’s More...
Why Video Content is the Future of Online Marketing
Nowadays, more and people are turning away from computers and laptops, and they are turning to mobile devices for their dose of daily entertainment. This transition has also lead to an abundance of video content, More...
A Guide to Team Building Activities for Every Business
Team building is a vital piece to the puzzle of business culture. In order to establish a positive, team-effort culture, the team needs to familiarize themselves with one another on a social level. The best way More...
Power of Unboxing Experiences to Create Long Lasting Brand Recognition
No one pays attention to the unboxing experience. Right? Wrong. Businesses are finding that the unboxing experience offers a unique, one-on-one contact point with the consumer. Direct contact with a potential lead More...
How to Build a Customer Database
When starting a new business, you will quickly learn that your biggest and most important assets are your customers. It doesn’t matter how much expensive equipment you have, how large your inventory is, or even More...