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Published On: Wed, Mar 6th, 2013

Shahrukh Khan says ‘No’ to Twitter, puts together a new strategy for online presence

Shahrukh Khan via Twitter

Shahrukh Khan via Twitter

Social media has become an integral part of most professions; Bollywood stars are no exception. Unfortunately, stars like Shahrukh Khan are disillusioned with the medium and have decided to call it quits, reports TOI on March 6.

As a global face of Bollywood, Shahrukh Khan boasted a massive fan following on Twitter. With over 3.5 million followers, he’s one of the most empowered stars on the social networking site. However, much to his dismay his friendly banters with his so-called “followers” were not devoid of judgmental criticisms. This is his second boycott of the medium, after being hounded by the Internet trolls for being a Muslim superstar in India.

His last tweet made on January 9 reads, “Sad, I read so much judgments, jingoism, religious intolerance on the net & I use to think, this platform will change narrow-mindedness, but no!”

However, one cannot deny the perks of having a strong web presence.

According to TOI, flustered with the medium, “SRK is now putting together a strategy to handle his online presence. He will no longer take the virtual punches on his chin, but his media managers will do the needful.”

“The abuses and the vicious attacks on him after every tweet have made him very cynical about the medium,” explained a friend of the star. “You can see from his last tweet that he is disillusioned with the medium.”

About the Author

- Reena Das is The Global Dispatch’s Foreign Film contributor with a focus on Bollywood. She also covers exclusive Bollywood happenings, celebrity news and gossips for Examiner.com and other media outlets.

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