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Published On: Wed, Mar 21st, 2018

SEO strategies 2018: Trends to follow to rank better

Digital marketing and SEO go hand in hand; one is incomplete without the other. The company with the best SEO tactics will shine through and rest will simply fade away. As a digital marketer, you need to be one step ahead of others in the field to achieve what everyone is trying to – higher traffic and visibility.

Online SEO courses can be a good way of keeping up-to-date with the emerging SEO trends in the digital marketing field. To know more about the available SEO courses and their significance in the real world Please Visit Market Motive.Market Mot

photo/ Gerd Altmann

Innovations ,observation and brilliant SEO tactics  will help your website rank better amongst the rival websites. You need to offer something new to your users to keep them engaged and thereby, loyal to your website. Simply creating a good website is not enough. You need to be up to date with the trend in the market and have the most engaging content that will keep your users coming back to your website.

As for your SEO strategy, your website needs to appear on the first page of the search engine page so that you will have a better impact on the users and trust me, that is the most difficult part. You need to be quite impactful with your content, innovative in thinking and have some out-of-the-box ideas and strategies.

SEO tactics are of vital importance to get better rankings and there are several trends in 2018 that will help your website rank better in terms of visibility and traffic.

Top SEO trends in 2018

The current year is surely going to be an interesting year for the SEO. Search engines keep constantly working towards updating and making the user experience better and smoother. There is constant change in the algorithms of the search engines, however, there are certain trends that do not really affect the ranking and then, there are certain trends that one needs to be pre-planned for the implementation, which will give their websites a boost.

SEO trends to lookout for in 2018 are as follows.

  • Smart speakers on the rise

Ever heard of the Smart speakers? Of course, who hasn’t?Smart speakers are becoming the trend of the day. In the year 2017, we saw the advent of Smart speakers and in 2018 we expect newer models and versions to emerge in the market. Gone are the days when the users used to type and wait for the results to appear on the screen. Today, people speak and wait to listen to the search results. This makes them feel more connected.

It is advisable to be prepared for the new change in the searching tendency of the users and design your website to speak.

  • Search engine result page features are being updated

Every website owner wants to appear on top of the search engine results page and somehow, reaching the top position is not as difficult as maintain that position. But, with the changing trends in the search engines, attaining the top position is not enough to garner traffic and visibility among thousands of similar websites.

We have seen the trend where top ten website listing, cleverly marked ads and hypertexts highlighted in blue were enough to get the desired volume for a website. The emerging trend shows the search engine cluttered with in-depth article listings, images, videos, widgets, links, social media mentions, and advertisements.

In order to stay on top of the digital marketing game, you need to stay on par with the trends of the search engines.

  • Page speed needs to be faster

The world is constantly on the move and the people are always running, running from and to work, jobs, school, college and even for recreation and entertainment. This fast-paced world demands speed from websites too. If the result doesn’t appear with a few seconds, the user is most likely to move off to another website seeking the information immediately.

In case, your web page is slow in downloading the information, your traffic will suffer and have a negative impact.

  • Smartphones have become the gadget of the day

Every hand holds a smartphone and is constantly tapping away on the smartphone. Smartphones are fast becoming the most used gadget and are being used for almost everything, from talking, to banking, to shopping, to looking for information.

Your website, in order, to rank better needs to mobile friendly and easily adaptable to the mobile phones. Being mobile-friendly is no longer an option but has become a factor for the website ranking, thereby, making it a necessity.

  • Image and video searches will find a new rise

We all agree that visuals and videos have a better reach to the users. With the increase in social media users over the last couple of years, videos and images usage is on the rise. Improved visual content, fast internet speeds, people’s love for pictures and videos have all contributed to the increase in online visual content.

The need of the hour is that companies update their websites and connect with their users with better and improved visual content in order to garner better ratings in the search engine pages.

  • Personalized SERP results

The search engines will not take in the factors such as websites, its content, content relevance, backlinks and all alone but also personal information of the users such as interests, location, browsing history, and such to provide a more segregated and personal search results to the customers.

Making use of this personalized trend by the search engines, websites can make the most by garnering higher traffic volumes and even maintain a loyal user base.

The year 2018 is the year of SEO and professionals who able to utilize the upcoming trends for their benefit will be able to keep a good incoming traffic volume for the said website and also have a better ranking.

Author: Click Tech Tips

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- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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