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Published On: Mon, Mar 11th, 2019

Revamping Your Ecommerce Store

If you’re looking to improve your current ecommerce website, it’s important to take some time to figure out exactly what needs to be changed and how these changes can be properly implemented. Revamping your ecommerce store isn’t something you should rush into blindly.

Doing so can actually lead to even more headaches down the line, and possibly another relaunch. yet many online business owners have trouble knowing exactly how to start and where to focus their energy.

These four tips will help you focus the realignment of your website so you can develop a strategy that works for you, while benefitting your customers as well.

photo/ Gerd Altmann

  1. Define Your Purpose

One reason ecommerce business owners decide to relaunch their websites is because the current sites are not meeting their sales goals, nor the needs of their customers. It’s important to come back to the fundamental question surrounding your existing business: What are you offering in terms of experience to your customers?

Every page on your website should have a purpose and be helpful to a consumer, whether that consumer wants to purchase a product, have a problem solved, or get answers to a question. If there are pages on your site that don’t have clear purpose, think about how the purpose can be refined. If not, perhaps the page is redundant, and its information would be better placed on a more effective page.

  1. Improve Your SEO

You know what they say: “If it ain’t broke, don’t fix it.” Most times you won’t need to change your pages that are already performing well and meeting the needs of consumers. But this goes beyond what’s on the page.

By doing your research, you’ll be able to find out which pages are being linked to on other sites and getting you traffic and sales. These inbound links are important to consider and maintain since they are good for effective SEO and great for your business in the long run.

This is another example of why rushing into relaunches can be bad: you could be setting yourself back on search engines instead of moving forward.

  1. Stay Ahead of Your Competitors

Keeping everything above in mind, you should also consider what is being done by your competitors and colleagues on their websites. As you browse through their sites and evaluate your own user experience, keep tabs on what they’re doing that you enjoy seeing or that makes it easier to navigate things.

In addition to the website itself, you should also consider if your competition’s using a pay-per-click (PPC) campaign. This can help you develop and implement an organic SEO campaign or refine your existing one. Researching their PPC strategy can also help you devise a campaign that’s smarter and more efficient.

Consider the elements you like and strategize ways to incorporate them into your website relaunch. Remember, you aren’t supposed to copy the competition. Evaluate what they do and figure out how you can make that work better for you and your customers.

  1. Modernize Your Site

Each ecommerce website is built differently, but even the most successful online markets are constantly reevaluating their methods. It is not always clear for online businesses when it is time to rethink their websites. Issues like technical problems or outdated interfaces may be obvious enough, but what about the subtler signs? Keeping an eye on your site’s performance and sales will help you know when you should take advantage of the best ecommerce website builders from providers like Shopify to update your platform.

Staying true to your audience and keeping up with competition helps make your ecommerce website stand out! The trick is to always be ready for a new change or a greater challenge.

Author: Kayla Eric

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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