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Published On: Wed, Sep 19th, 2018

Pro Tips for Instagram Marketing Success

It’s no secret that advertising on social media is essential for a successful marketing campaign today. Using social media platforms like Facebook, YouTube and Instagram to advertise your brand can help you reach a large target audience and potentially expand your customer base. One of the best platforms to use for marketing today is Instagram. People from all over the world use the platform to stay connected with friends and family and to browse content from their favorite brands.

Instagram boasts more than 700 million active monthly users with 75% of its base consisting of people living outside of the United States. This makes it an excellent place to reach potential customers from all over the world. In fact, more than 70% of Instagram users spend time browsing brands on the site. If you’re wondering how to create a successful Instagram marketing campaign for your brand, read on for some pro tips from successful fashion retailer, JJ’s House and VeryVoga. Each of these brands have grown their customer base by creating successful Instagram marketing campaigns.

photo/ StockSnap

Create a Business Profile

One of the most important tools you can use to begin a successful marketing campaign on Instagram is the business profile setup. By creating a business profile on the platform, you’ll have access to a lot of helpful features. You’ll be able to keep track of analytics like impressions and engagement data, which can help you understand more about how users interact with the content on your page. Another helpful feature for business profiles is a contact button, which allows interested users to easily email, text or call your business.  

Cross-Promote

A good way to reach a super-sized audience is to cross-promote your Instagram posts. You can link other social media accounts like Facebook, Twitter and LinkedIn to your Instagram so that whenever you share something on your Instagram account, it automatically gets shared on additional accounts. Doing this can attract new potential clientele while keeping all your existing followers in the loop with just one post.

Post Strategically

Be careful not to overwhelm your audience on Instagram. The key to a successful marketing campaign is to post often enough that the content you share stays relevant, but to not post so frequently that you flood your followers’ newsfeeds until they get sick of seeing your brand and unfollow you. A good starting point is to post twice a day at alternating times and use the analytics to find out when the highest engagements occur.

Get Interactive

There are a couple of effective ways to stay interactive on Instagram. First, take time to reply to people who comment on your posts. People really appreciate the close engagement. Next, create an interactive hashtag and share it. A great way to do this is to create a hashtag that customers can use on photos of themselves with your brand’s products. This is an excellent form of free advertising.

Marketing on social media can be a very successful way to grow your brand if you do it the right way. Follow the tips above to help your brand reach a larger audience of potential customers.

Author: Sara

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

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