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Published On: Sat, Feb 10th, 2018

Power of Unboxing Experiences to Create Long Lasting Brand Recognition

No one pays attention to the unboxing experience. Right? Wrong. Businesses are finding that the unboxing experience offers a unique, one-on-one contact point with the consumer. Direct contact with a potential lead or with a customer is how brands build recognition.

Something as silly as color can help build brand recognition by 80%.

Pam Moore states that a person needs to see a brand 5 – 7 times before they remember your brand.

innovation sign

photo/ Michael Jarmoluk via pixabay.com

Unboxing offers a unique way to create long-lasting brand recognition. When a consumer opens your mailing boxes, they can have an experience that they share on social media, remember and appreciate, or they can pull out your product and go back to Amazon.

Businesses have the ability to create an experience that drives repeat customers and adds personality to the retail world that has seemingly disappeared with the rise of online retail.

But how?

4 Elements of the Unboxing Experience

Riverdale star Camila Mendes is a prime example of an unboxing experience working to the benefit of a company. The company, McDonald’s, one of the biggest brands in the world, sent the teen star the ultimate gift box.

Mendes decided to share the unboxing experience on Instagram. She received gift cards, towels, hoodies and there was even a personalized note to Camila and Riverdale cast members stating “to the citizens of Riverdale, We know you love a bunch of nuggets – and we couldn’t mail them to you (security said so), so we sent you the next best thing – some gift cards and some swag to keep you warm on the set to share with cast and crew.”

This leads to the first element of the unboxing experience:

  1. Personalization. “Nuggets,” is what Camila likes to call her Riverdale family. The card alone shows that McDonald’s put a lot of thought into the gift package they sent to Camila. Personalization, whether it be a thank you card or something else, makes the unboxing experience unique.
  2. Box. The box is important, too. An unboxing experience with a box that’s destroyed or doesn’t “pop” isn’t as effective. Boxing can come at a high price, and if skimped on, the interior needs to really shine.
  3. Fillers. The tissue paper inside can add to the experience. Branded tissue paper or colored options work best. Crinkle paper, foam inserts and any items that will fill the open space and ensure the product arrives safely shows that a brand is willing to go the extra mile to protect their products from breaking.
  4. Promotional Material. Repeat customers appreciate discounts, and coupons are a great way to bring a customer back. Offering customers the chance for a discount the next time they order is a nice perk when unboxing. There’s also the option to provide a promo for a new product or simply add a business card to the box that will provide one more time to display a brand.

Samples of products work well, too. Tape that is colored and pop will add to a positive experience as well as an elegant receipt packed away in a fancy envelope.

Author: Jacob Maslow

About the Author

- Outside contributors to the Dispatch are always welcome to offer their unique voices, contradictory opinions or presentation of information not included on the site.

Displaying 1 Comments
Have Your Say
  1. Bob Ebitz says:

    Brand Recognition

    Lost into days promotions are truly useful items.
    Use something that not only will display your name, but lets have items that serve a purpose that will truly benefit the user.

    A great new thing is s drink container protector made by Bug Not. In this flu season it helps to keep workers on the job as well as displaying a promotion, product or name.

    This portable, reusable, long lasting item is used a work, home or play and is a one and only.

    Bob

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